Sr. Analyst, Digital Media

Overview

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences.

Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys.

At Astound, we believe in creating astounding possibilities for everyone, everywhere.

The Senior Analyst, Digital Media focuses on turning data into actionable insights to improve digital marketing efforts and drive business growth. The position partners closely with internal stakeholders to establish meaningful benchmarks, refine KPIs, and build measurement frameworks aligned with business goals. A major focus involves pulling, organizing, and analyzing raw data from multiple sources to uncover actionable insights that inform media strategy, optimization opportunities, and long-term planning.

The Senior Analyst, Digital Media reports to the VP of Digital Marketing & Media, leading campaign performance analytics, data interpretation, and reporting, while also supporting budget forecasting and agency coordination.

• Partner with internal stakeholders to define benchmarks and refine KPIs and measurement plans with business goals.
• Pull and analyze raw data to uncover insights and guide media strategy.
• Collaborate with internal teams and agencies to streamline reporting and data flows.
• Proactively run reporting, BI, and measurement outputs to analyze recommended actionable optimizations, dashboard evolution, and wider scale synergies.
• Monitor performance trends and anomalies; identify root causes.
• Interpret statistical models to inform strategy.
• Present actionable insights clearly to both technical and non-technical audiences in multiple formats: xls, presentation and verbal/written communications.
• Use historical and trend data to design campaigns that meet sales goals.
• Forecast budgets and performance using predictive modeling.
• Evolve testing plans to uncover new opportunities and drive innovation.
• Audit campaigns for performance across audiences, creative, and tactics.
• Support campaign execution and collaborate across teams where needed.
• Analyze user behavior to improve acquisition and cost efficiency.
• Maintain documentation of historical testing, innovations and best practices.
• Manage billing and invoices accurately.
• Other duties as assigned.

• 4-7 years of Data Science, Marketing Analytics or Statistics experience is required.
• 3-5 years of data reporting & visualization (Looker, Tableau, Alteryx, GA4, Big Query, etc.).
• 3-5 years in digital advertising platforms (Google Ads, Meta, Linked In Ads, programmatic platforms, etc.).
• 3+ years with testing in paid media or digital marketing.
• Strong skills in Excel, Google Marketing Platform, Google Ads, and Google Analytics.
• Familiarity with CRM/DMP systems and other ad platforms is a plus.
• Proven ability to manage multiple projects in a fast-paced environment, meeting deadlines and business objectives.
• Ability to distill data and bring forward actionable insights.
• Excellent writing, communication, and organizational skills.
• Strong attention to detail and customer service mindset.
• Experience using AI to automate or enhance analysis is preferred.
• Agency & Telco Experience a plus.

• Bachelor's degree in data science, Statistics, Economics,…