Senior Manager, Customer Insights & Engagement

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Position Summary:

The Senior Manager, Business Insights & Analytics supports the development and execution of analytics-driven insight generation that informs strategic and tactical decision-making for the Neuroscience business. Working alongside the Director, this role contributes to the design and delivery of analytics initiatives, synthesizes insights across data sources, and communicates clear, objective findings that guide brand strategy, execution, and customer engagement.

This role is accountable for executing end-to-end analytics-based insights and supporting analyses, ensuring alignment with brand objectives and enterprise commercial strategies. As a Senior Manager, this role collaborates closely with cross-functional partners-including Brand, Medical, Sales, and Access teams-to enable data-informed decision-making across the Neuroscience portfolio. The role operates under the guidance of the Director while taking ownership of defined analytics work streams and contributing to the adoption of advanced analytics capabilities, including AI and machine learning.

Key Responsibilities:

Business Analytics & Insights

* Support the Neuroscience Commercial team in addressing priority business questions through analytics-driven insights, identifying brand opportunities and performance levers.

* Execute defined analytics work streams aligned to brand strategy, including performance diagnostics, customer behavior analyses, and market dynamics assessments.

* Synthesize insights across multiple data sources (e.g., IQVIA, SHS, claims, patient chart data, brand performance and promotional data) to support learning agendas and pull-through actions.

* Prepare clear, concise analytical readouts and presentations that translate data into actionable business implications.

Cross-Functional Partnership

* Partner with Brand team members to provide data-based inputs into strategic choices and support senior leader presentations.

* Collaborate with Insights & Engagement Centers of Excellence to contribute to a unified, integrated approach to analytics and insight generation across Neuroscience.

Innovation & Advanced Analytics

* Partner with the Director to identify opportunities to apply innovative analytics approaches that reflect best practices and evolving industry standards.

* Drive adoption and application of advanced analytics capabilities, including AI, machine learning, and predictive approaches, to enhance insight generation and decision support.

* Contribute to continuous improvement of analytics processes by identifying operational efficiencies and participating in capability-building initiatives.

Strategic Enablement

* Maintain a continuous improvement mindset and stay informed on emerging analytics trends and methodologies to help elevate the organization's Neuroscience insights capabilities.

* Support Business Insights & Analytics representation in BU-level forums as directed, contributing analytical perspectives to cross-functional discussions.

* Guide integration of advanced analytics outputs into broader brand and commercial decision-making.

Leadership & Governance

* This role does not have direct people management responsibilities but may provide direction to peers, offshore teams, and vendors on project-based activities.

* Ensure adherence to all…