Executive Director, Omnichannel & Content Operations

The Executive Director, Omnichannel & Content Operations is a strategic and operational leader responsible for designing, scaling, and optimizing end-to-end omnichannel customer engagement and content delivery. This role oversees the integration of advanced analytics, content production, creative services, and marketing operations to drive highly personalized, data-driven customer experiences across all channels within Otsuka's U.S. commercial business.

• Lead therapeutically aligned omnichannel business partners to partner with brands in developing and activating brand customer engagement strategies.
• Define and lead the omnichannel engagement strategy, ensuring seamless, personalized customer experiences across digital and offline touchpoints.
• Guide cross‑functional planning to integrate brand objectives with omnichannel capabilities and field execution.
• Collaborate with insights, analytics, and field teams to define KPIs and continuously optimize customer journeys.
• Implement workflows, tools, and governance to optimize throughput, efficiency, and asset lifecycle management.

• Lead the development and deployment of advanced predictive analytics capabilities to optimize targeting, personalization, and journey orchestration.
• Oversee the design and operation of decision engines (e.g., next best action/content) powered by AI/ML and customer data platforms.
• Partner with data science and analytics teams to translate insights into actionable marketing strategies and automated decisioning.

• Build and manage a high‑performing content factory to deliver high‑volume, high‑quality marketing assets at speed and scale.
• Oversee modular content development, enabling reuse, personalization, and dynamic assembly across channels.
• Manage external/derivative agencies and production partners, ensuring alignment with speed, quality, cost, and brand standards.

• Leverage marketing automation platforms to ensure the right message reaches the right audience at the right time.
• Integrate content planning with campaign management and orchestration platforms, directing content delivery within the customer journeys and across channels (web, mobile, email, CRM, paid media).

• Lead the end-to-end content operations process, including PRC coordination, material review workflows and digital asset management.
• Drive operational efficiencies to reduce time to market while ensuring adherence to regulatory and legal standards.

• Oversee print and physical material production, warehousing, and distribution in support of sales and marketing initiatives.
• Manage vendor performance and ensure accurate inventory management and timely fulfillment.

• Oversee in‑house creative teams responsible for design, copywriting, video, and digital asset production.
• Ensure creative excellence while balancing speed, agility, and cost efficiency.
• Integrate creative planning into campaign workflows to accelerate production and improve quality.

• Bachelor's degree required; advanced degree in Marketing, Business, Communications, or related field preferred.
• 12+ years of experience in pharmaceutical or healthcare marketing, omnichannel strategy, content operations, or related fields.
• Proven track record of building and scaling content supply chains and omnichannel engagement models.
• Strong leadership and stakeholder management skills; able to influence and collaborate across brand, field, medical, regulatory, and IT functions.
• Deep understanding of customer data platforms (CDPs), marketing automation & journey orchestration tools, digital asset management (DAM) systems, modular and dynamic content frameworks.
• Deep understanding of promotional compliance, marketing automation platforms, and cross‑functional campaign execution.
• Understanding and or experience in applying predictive analytics, AI/ML, and data‑driven decisioning in marketing.
• Strong operational leadership and process…