Associate Director, Customer Data Privacy & Consent Enablement

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Summary:

The Associate Director, Customer Data Privacy & Consent Enablement is a business-side commercial operations role within the Commercialization AI Strategy & Analytics function, reporting to the Director, Global Consent & Data Privacy.

This role is responsible for helping BMS translate evolving privacy, consent, and customer data requirements into practical commercial processes, data requirements, and system capabilities. The role serves as a bridge between Legal, Compliance, Marketing, Omnichannel, Patient Services, Field, Market Access, IT/BI&T, data product teams, and other commercial stakeholders to support compliant HCP and patient engagement across commercial channels.

The Associate Director is not a Legal or Compliance role. Instead, the role focuses on operational enablement: understanding commercial engagement initiatives, translating business and privacy needs into clear requirements, and helping ensure those requirements are embedded into workflows, platforms, data products, consent capabilities, and reporting processes.

Responsibilities:

Commercial Privacy & Consent Enablement

* Translate privacy, consent, and customer data requirements into practical guidance, workflows, controls, and operational processes for commercial teams.

* Support the operational pull-through of applicable privacy and consent requirements across HCP, patient, digital, omnichannel, and third-party commercial data activities.

* Partner with Legal, Compliance, and Global Consent & Data Privacy to assess new or changing requirements and determine commercial impact.

* Help maintain operational readiness as privacy, consent, and customer data requirements evolve across applicable jurisdictions.

Commercial Data Requirements & Governance

* Partner with Marketing and other commercial functions to understand HCP and patient engagement initiatives and translate business needs into data, consent, privacy, and reporting requirements.

* Support commercial data mapping and inventory activities across customer, engagement, digital, patient support, and third-party data sources.

* Ensure commercial data classifications, consent indicators, approved uses, and restrictions are reflected in relevant data catalogs, documentation, and business processes.

* Support data protection, privacy impact, and commercial data-use assessments as needed for higher-risk processing activities.

Technology & Platform Implementation Support

* Provide clear business, data, consent, privacy, and reporting requirements to IT/BI&T, data product owners, and platform teams.

* Support implementation of consent, preference, notice, opt-out, data rights, and privacy-related capabilities across commercial platforms and digital properties.

* Partner with IT/BI&T and platform owners to define requirements for consent management tools, customer data platforms, commercial data products, reporting capabilities, and related system changes.

* Track implementation progress, identify operational gaps, and help coordinate remediation with relevant stakeholders.

Cross-Functional Coordination & Operational Readiness

* Coordinate across Legal, Compliance, Marketing, Omnichannel, Patient Services, Field, Market Access, IT/BI&T, data product teams, and external partners to support consistent execution.

* Help convert…