Associate Director, Media Operations Princeton - NJ - US R1604786 Posted 17 hours ago

## Associate Director, Media Operations Princeton - NJ - USFind out how well you match with this job
** Working with Us
** Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it.

You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:
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* Summary:

**** Media Operations
** serves as the vital operational engine for Bristol Myers Squibb’s media executions. This role is responsible for the day-to-day management, implementation, and oversight of the infrastructure required to support all HCP and DTC commercial campaigns across the portfolio.

As a key player within the Media CoE, the Associate Director will manage complex media architecture, ensure seamless agency integrations, and maintain the highest standards of media tracking, compliance, and measurement. This role serves as key connector between brand marketers, external agencies, and the cross-functional matrix.
** Responsibilities:
**** Media Data and Governance**
* ** Taxonomy & Architecture Management:
** Manage and maintain the enterprise Media Taxonomy Business Rules. Ensure consistent application, data integrity, and standardized hierarchy across all brands, including updating classifications for complex portfolios (e.g., CAR-T, Celmod) as they evolve.
* ** Tracking & Pixel Operations:
** Oversee the implementation of all tracking processes and pixel operations, including Crossix deployments, Adobe Analytics (AA) API connections, High-Value site Actions (HVA) mappings, and SFMC URL tracking automation.
* ** Reporting & Data Ecosystem:
** Manage operational business rules within data visualization tools (e.g., DOMO) in alignment with reporting and analytics teams. Ensure media agencies adhere to strict data delivery schemas, successfully managing loopback files, APIs, and Channel Level Data at a recurring cadence.
* ** Project Management:
** Serve as an operational project manager on major media initiatives, ensuring project plans and timelines are executed efficiently.
** Media Standards and Best Practices**
* ** Channel Standards Enforcement:
** Maintain, update, and rigorously enforce Channel Standards across all paid media channels (Display, SEM, SEO, Social, Video, POC, Print, TV, Audio, OOH, etc.) to ensure baseline quality and measurement capability.
* ** Cross-Functional & Agency Operations:
** Manage Media Operating Models and Activation Maps to facilitate smooth intake and information transfer between BMS and agency partners. Support the operational onboarding of new media agencies, ensuring they meet BMS data and capability standards.
* ** Privacy & Compliance Liaison:
** Partner with Privacy, Medical, Legal & Regulatory teams to ensure all media tracking protocols remain compliant. Act as the first line of defense in identifying operational compliance risks.
* ** Education & Resource Management:
** Manage the enterprise Media SharePoint hubs, acting as the gatekeeper for access requests (BMS IDs, Claravine, Workfront). Support internal continuous education programs to ensure matrix partners understand and utilize best practices.
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* Qualifications:

*** Minimum 5 years of working knowledge of campaign implementation systems, ad-tech, mar-tech, and media
* planning/buying processes.
* • Proven experience managing media taxonomy, data governance models, and complex reporting requirements
* within a highly matrixed organization.
* • Hands-on experience with tracking technologies, pixel implementation, and data…