Salesforce Marketing cloud Developer Job Princeton area,New Jersey USA,IT/Tech

Role :
Salesforce Marketing cloud Developer
Location
- Remote
Experience: 8+ Year
Duration: 12+ Months

JD-
Salesforce Marketing Cloud Personalization (Interaction Studio)

Design, develop, and implement solutions in Salesforce Marketing Cloud
Build and manage multi channel campaigns using:

Email Studio
Journey Builder
Automation Studio
Mobile Connect

Mandatory - Implement and manage real time personalization campaigns using Salesforce Marketing Cloud Personalization (Interaction Studio)
Configure user tracking, events, and data models including:

User profiles
Product/content catalogs
Behavioral and interaction data

Develop and deploy web personalization experiences such as pop ups, banners, and recommendations
Configure and manage Web SDK and sitemap configuration
Create dynamic and personalized email content using:

AMPscript
SSJS (Server Side JavaScript)

Design and optimize data models using Data Extensions
Build audience segments and targeting rules
Manage triggered and transactional messaging
Perform A/B testing and campaign optimization using performance insights
Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices
Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs
Ensure accurate data capture, identity resolution, and customer profile consistency
Salesforce (CRM) Required Understanding
Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud
Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns
Experience with Marketing Cloud Connect and CRM SFMC data synchronization
Ability to align marketing journeys with lead management, nurturing, and handoff to sales team
Basic understanding of Salesforce data models, roles, profiles, and permissions
Nice to have knowledge on LWC, Apex Trigger, Batch classes, SOQL
Collaboration & Stakeholder Management

Engage with customers and business stakeholders to understand requirements
Translate business and marketing objectives into scalable Salesforce solutions
Work closely with marketing, sales, and technical teams to ensure successful delivery
Provide implementation guidance and recommend best practices

Technical Skills

Hands on experience with Salesforce Marketing Cloud
Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio
Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
Experience with data modeling, segmentation, and automation
Knowledge of APIs and system integrations
Understanding of event based tracking and personalization concepts

Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive due consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence and their proven capability to perform the functions outlined in the corresponding role. We promote and support a diverse workforce across all levels in the company.