Senior Manager – Brand Salience & Events

Senior Manager – Brand Salience & Events

About Position:

• Role:
  Senior Manager – Brand Salience & Events
• Experience: 8+ Years
• Job Type: Full Time Employment

What You'll Do:

• The Senior Manager – Brand Salience & Events will lead the strategy, planning, and execution of Persistent’s global brand visibility and event programs — spanning in-person, hybrid, and digital formats.
• This role blends creativity, strategic thinking, and flawless execution to increase Persistent’s brand salience across multiple visibility channels, including industry events, thought-leadership platforms, digital experiences, CSR activations, and selective sports marketing partnerships.
• You will own a global events calendar, develop flagship experiences, and work cross-functionally to ensure the brand shows up powerfully and consistently in every market and moment that matters.

• Define and execute the brand salience strategy to drive measurable increases in OTS across key markets and audiences.
• Build and manage an integrated visibility plan spanning global industry events, sponsor ships, CSR programs, partnerships, digital experiences, and select sports marketing associations.
• Identify high-impact moments for brand visibility — including conferences, summits, trade shows, and community engagements.
• Collaborate with global and regional teams to ensure visibility efforts align with brand, campaign, and go-to-market priorities.
• Partner with digital, PR, and social media teams to amplify event and sponsorship presence across owned and earned channels.
• Lead the end-to-end planning and execution of Persistent-owned, sponsored, and partner-hosted events, ensuring a consistent brand experience.
• Manage in-person, hybrid, and digital events — from concept and content design to logistics, production, and analytics.
• Create immersive experiences that reflect Persistent’s brand promise, innovation culture, and customer-centric ethos.
• Ensure every activation contributes to measurable outcomes such as brand impressions, share of voice, and lead influence.
• Oversee agency and vendor relationships, budgets, and event governance frameworks.

• Expand Persistent’s visibility ecosystem through diverse channels that increase brand reach and relevance.
• Support and amplify CSR initiatives and Persistent Foundation programs — integrating community impact stories and volunteer events into the broader brand and event narrative.
• Identify and activate select sports marketing opportunities — such as sponsor ships, athlete associations, or community sports programs — that align with Persistent’s values of performance, teamwork, and innovation.
• Integrate CSR and sports activations within the broader brand marketing calendar for consistent storytelling and audience engagement.
• Explore additional awareness-building platforms such as analyst summits, awards, innovation showcases, and ecosystem collaborations that reinforce brand credibility and purpose.

• Define a unified measurement framework for OTS and ROI, including reach, impressions, engagement, brand lift, and lead contribution.
• Conduct post-event and post-sponsorship evaluations to extract insights and drive continuous improvement.
• Report performance to senior leadership with data-backed recommendations for visibility optimization.

• Partner with Global Brand, Communications, Demand Generation, and Partner Marketing teams to ensure unified storytelling across touchpoints.
• Collaborate with CSR and Persistent Foundation teams to align community engagement and purpose-driven initiatives with brand positioning.
• Work with sales and delivery leadership to prioritize events and sponsor ships that strengthen customer and partner relationships.
• Coordinate with regional marketing teams to ensure consistent execution and knowledge sharing across geographies.

• Bachelor’s degree in Marketing, Communications, or Business (MBA preferred).
• 8+ years of experience in brand marketing, event management, or experiential marketing, ideally…