Brand Manager Centrum

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
* Help lead the world’s #1 multivitamin brand into its next era of cultural relevance and digital excellence.
* As
** Brand Manager
** on
** Centrum**, you will spearhead the brand’s transformation into a modern, social‑native, culturally fluent powerhouse. This is a role for a marketer who lives at the intersection of culture, creativity, data, science, and storytelling. You’ll drive demand, shape culture, and unlock the next chapter of growth through breakthrough social campaigns, earned‑first thinking, and digital innovation.
** WHAT MAKES THIS ROLE SPECIAL
** This role is designed for a new breed of marketer — someone who thrives in a world where:
* Culture moves fast
* Social is the new broadcast
* Earned ideas drive paid media
* Performance data fuels creative agility
* AI elevates, not replaces, human insight

You’ll be shaping not just brand performance — but how modern marketing is done across the organization, directly supporting the expectations set by marketing leadership including elevating digital/social craft and building disruptive capability into the team.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:
** WHAT YOU WILL LEAD
**** COMMS DEVELOPMENT
*** Lead the brand’s modern marketing transformation, putting social, PR, earned, and cultural storytelling at the center of how Centrum shows up in the world.
* Build earned‑worthy ideas rooted in consumer behavior, platform nuance, and cultural signals — ensuring our presence across earned, owned, organic, and paid channels stays bold and consumer‑first.
* Serve as brand lead for halo cultural programs including US Soccer and MAOTC
* Drive social‑first scientific storytelling, partnering with innovation, global, and medical teams to translate science into compelling, scroll‑stopping content.
** PERFORMANCE MEDIA & MODERN GROWTH
*** Accelerate growth through performance marketing sprints, personalization, and agile experimentation — in partnership with performance marketing teams.
* Act as the brand’s primary partner to the media team, shaping strategy, optimizing in real time, and championing ROI discipline with speed and creativity.
** STRATEGY FOR THE FUTURE
*** Support brand strategy development for 2026, 2027 and beyond, ensuring Centrum remains relevant across generational audiences and emerging wellness behaviors.
* Collaborate with Customer Strategy teams to develop modern retail and shopper experiences — including ecommerce acceleration and new distribution innovation.
* Work with global partners to adapt or originate global content for the U.S., ensuring our work is modern, social‑first, and insight‑led.
** TEAM LEADER SHIP & TALENT DEVELOPMENT
*** Develop and mentor associate brand managers, creating a high‑performance team built on creativity, agility, and marketing craft excellence.## ##
*
* Basic Qualifications:

** We are looking for professionals with these required skills to achieve our goals:
* Bachelor’s degree
* 4+ years of commercial marketing experience in a mid-sized beauty and/or wellness company
* Recent experience in a digital-first environment with expertise in social media, performance marketing, personalization, e-commerce and culture-first activations
* Strong influencing and…