Sr. Manager, Product Marketing

About Us

Welcome to ANI Pharmaceuticals, where we are dedicated to improving and enhancing patients' lives through the manufacturing and distribution of high‑quality pharmaceutical products.

With a diverse portfolio of generic and branded pharmaceuticals, ANI is a trusted partner for healthcare providers, pharmacists, and patients alike. We understand the importance of accessibility, and our products are available across a wide range of therapeutic areas, contributing to the well‑being of communities globally. At ANI Pharmaceuticals, there are opportunities to contribute to our purpose every day. We value authenticity, knowledge, and hard work, and we strive to celebrate our employees in a positive environment.

Our culture empowers everyone to be successful and apply our full potential.

The Senior Manager, Product Marketing will report to the Senior Director of Marketing. This role will be based in an office in the Princeton, N.J. area with a 3 day per week in office expectation. This individual will support in executing the optimal promotional strategy and tactical mix to increase product awareness, conversion and utilization of our products among target customers.

The successful candidate will possess and demonstrate outstanding marketing acumen with strategic problem‑solving skills that can work collaboratively with multiple stakeholders. The ideal candidate will have experience in rare disease and / or (at least) one of the following specialties:
Nephrology, Rheumatology or Neurology. Experience marketing a product in a competitive space with a track record of market growth is desired. The Senior Manager, Product Marketing will be responsible for marketing efforts across the relevant disease states. This position is a unique opportunity to establish and build ANI’s presence in the disease state space and to contribute to the buildout of the marketing function at ANI.

• Lead the development and execution of the peer‑to‑peer promotional strategy in collaboration with key stakeholders, including speaker program content development, speaker program operational planning, speaker bureau recruitment, and other peer‑to‑peer tactics across non‑personal channels.
• Lead the development and execution of the conference strategy in collaboration with key stakeholders, including conference booth and collateral development, customer and thought leader engagement, conference surround strategy, and other conference engagement opportunities.
• Depending on interest and opportunity, develop and execute tactics across other promotional channels or target audiences (digital/non‑personal, patient, payer/access).
• In collaboration with cross‑functional partners, contribute to the development and refinement of the HCP and Patient positioning & messaging.
• Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI.
• Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted to potential patients.
• Collaborate with the other commercial team members:
  Marketing, Sales, Sales Training, Strategic Development & Advocacy, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
• Ensure all promotional activities are compliant with all applicable rules and regulations.
• Other duties as assigned.
• Manage A&P budget and expenses as assigned by the Marketing Director, ensuring that resources are utilized effectively, efficiently, and compliantly.

• Ability to interact and lead effectively within the company (cross department and with all levels of the organization).
• Ability to manage and prioritize strategies, initiatives and workload proactively in a fast‑paced, entrepreneurial environment.
• Strong writing skills with proven success in authoring content for HCP and consumer facing markets that include patients.
• Exceptional project management skills including coordination, communication and adherence to budget and completion goals,…