Associate Director, Market Research
Listed on 2026-02-24
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Marketing / Advertising / PR
Market Research -
Business
The Role
The Associate Director, Global Market Research (Solid Tumors, will work closely with the global and country teams to execute and synthesize strategic and tactical market research in partnership with Marketing, CI, Analytics and Forecasting to support launch planning and decision-making. Core responsibilities include planning, support, and management of market research, and presenting insights to global & country teams, cross-functional teams, and senior management.
The ideal candidate for this role will have solid tumor launch readiness experience and a highly thoughtful and collaborative nature to help Genmab ensure the customer insight is at the center of our strategy and well understood across global and market stakeholders. This role contributes to Genmab’s mission to transform the lives of people with cancer by ensuring that launch and commercialization strategies for solid tumor assets are informed by deep, data-driven insights.
arrangement
This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.
Responsibilities- Designs and executes a launch readiness market research plan to address brand strategic imperatives (near term focus on brand identity, messaging, demand research); manages day-to-day execution of research projects with support from direct manager and BI&A Director on brand
- Continually synthesizes insights and analytics to ensure a building of insights to culminate in a product launch
- Strongly collaborates with cross-functional team members and country-level colleagues to ensure alignment on study objectives and dissemination of insights and learning. A positive mindset of collaboration and One Genmab is required.
- Partners across the commercial team to integrate primary research (custom, syndicated, etc.) with brand/sales/payer analytics, forecasting & competitive intelligence insights to drive strategies and organizational actions that have a tangible impact on revenue or profit.
- Drives outstanding and agile execution of global market research and insights generation guiding highest priority development program initiatives, while maintaining strict adherence to company policies and guidelines.
- Presents complex issues in a clear and persuasive manner effectively communicating recommendations to cross-functional teams and brand team.
- Cultivates meaningful internal and external partnerships, adding value and insights for the organization; being insight driven to uncover important unmet needs.
- Bachelor’s Degree. MBA or other related graduate-level degree is a plus (7+ Years with BS/BA, 5+ Years with MS/MA or MBA)
- 5+ years of work experience in market research, marketing sciences, strategic consulting, or other analytical work in the biotech / pharmaceutical industries
- Previous experience in oncology is required; HNSCC experience is preferred
- Track record of delivering actionable insights through successful execution of qualitative and quantitative market research projects, as well as strategic problem-solving skills
- Exceptional ability to manage multiple projects in a fast-moving entrepreneurial environment, with changing priorities and significant time pressures
- Demonstrated proficiency in influencing cross-functional teams and managing successful conflict resolution. Able to gain buy‑in and promote shared ownership of projects.
- Highly collaborative nature; ability to develop and maintain strong team relationships including external partners, while driving for positive results
- Strength in storytelling, data visualization and developing effective presentations
- High degree of intellectual curiosity
- Proficiency with all Microsoft applications (Excel, Word, PowerPoint, etc.)
For US based candidates, the proposed salary band for this position is as follows:
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The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms…
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