Sr. Director, E2E Marketing AI Integration

Overview

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it.

You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:

BMS is in process of rewiring our marketing approach and moving toward a best-in-class, AI-driven commercialization model. AI will play a key role in increasing our speed, relevance, and impact of our insight driven strategic choices, our customer-facing content, and our omnichannel and measurement plan empowering our marketers to deliver exceptional and transformative customer experiences. Achieving our AI-driven marketing vision requires a full transformation of our capabilities, processes, and tools.

We are looking for a leader of our End-to-End (E2E) AI Marketing Integration Leads to drive collaboration with our Commercialization AI Strategy & Analytics (CASA) Leadership Team members, our Marketing and Launch Excellence Team, our brand and market cross-functional teams, our Agencies, and Consulting Partners, guiding these teams and the organization through this exciting evolution. The candidate should have leadership/manager experience, be commercially savvy as well as have excellent interpersonal and communication skills to drive the change required to revamp our marketing approach and drive impact.

• Lead a team of four E2E Integration Leads (3 US based, 1 EU based) empowering change leadership while prioritizing the team’s workload and capacity
• Work, in partnership with the CASA Leadership Team, to establish and embed the CASA Rewire Marketing Roadmap
• Collaborate with key cross-functional partners including Marketing and Launch Excellence, Worldwide Commercialization Learning, key brand and market leaders, Agencies, and Consultant Partners to drive adoption and embed revamped AI-driven processes, tools, and capabilities
• Develop and execute comprehensive change strategies, including stakeholder identification and engagement approaches, informed by deep insights from the market and brand levels
• Partner with cross-functional leaders and empower the E2E AI Marketing Integration Leads to design tailored change initiatives that implement tactical execution, adapting by brand and market as necessary to ensure success
• Establish and leverage global communications frameworks, identify and enable change champions across the organization and fostering a deep culture of advocacy
• Embrace, build, and extend the AI-driven marketing vision including implementing the GenAI-enabled Content Hub (Mosaic)
• Shape, communicate, and evolve a compelling transformation narrative that aligns with the CASA strategic vision and the Rewire Marketing goals

• BA/BS required with advanced degree preferred
• Previous and demonstrated leadership of Change or Integration Leadership team for at minimum 2 years
• Minimum 8 years of pharmaceutical or healthcare related industry required, with a minimum of 4 years of relevant commercial experience
• Demonstrated ability to work with organizational executives to establish a vision and roadmap to achieve that vision including expertise in crafting clear, compelling, and inspiring global communications that drive understanding, engagement, and advocacy across the organization
• Excellent interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels including demonstrated ability to collaborate and communicate with brand and market-level leaders
• Demons…