Sr. Director, E2E Marketing AI Integration

Working With Us

Challenging. Meaningful. Life‑changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it.

You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high‑achieving teams. Take your career farther than you thought possible.

BMS is in the process of rewiring our marketing approach and moving toward a best‑in‑class, AI‑driven commercialization model. AI will play a key role in increasing our speed, relevance, and impact of our insight‑driven strategic choices, our customer‑facing content, and our omnichannel and measurement plan, empowering our marketers to deliver exceptional and transformative customer experiences. Achieving our AI‑driven marketing vision requires a full transformation of our capabilities, processes, and tools.

We are looking for a leader of our End‑to‑End (E2E) AI Marketing Integration Leads to drive collaboration with our Commercialization AI Strategy & Analytics (CASA) leadership team, our Marketing and Launch Excellence Team, our brand and market cross‑functional teams, our Agencies, and Consulting Partners, guiding these teams and the organization through this exciting evolution. The candidate should have leadership/manager experience, be commercially savvy, and have excellent interpersonal and communication skills to drive the change required to revamp our marketing approach and drive impact.

• Lead a team of four E2E Integration Leads (3 U.S. based, 1 EU based) empowering change leadership while prioritizing the team's workload and capacity.
• Work, in partnership with the CASA Leadership Team, to establish and embed the CASA Rewire Marketing Roadmap.
• Collaborate with key cross‑functional partners including Marketing and Launch Excellence, Worldwide Commercialization Learning, key brand and market leaders, Agencies, and Consultant Partners to drive adoption and embed revamped AI‑driven processes, tools, and capabilities.
• Develop and execute comprehensive change strategies, including stakeholder identification and engagement approaches, informed by deep insights from the market and brand levels.
• Partner with cross‑functional leaders and empower the E2E AI Marketing Integration Leads to design tailored change initiatives that implement tactical execution, adapting by brand and market as necessary to ensure success.
• Establish and leverage global communications frameworks, identify and enable change champions across the organization, and foster a deep culture of advocacy.
• Embrace, build, and extend the AI‑driven marketing vision, including implementing the GenAI‑enabled Content Hub (Mosaic).
• Shape, communicate, and evolve a compelling transformation narrative that aligns with the CASA strategic vision and the Rewire Marketing goals.

• BA/BS required with advanced degree preferred.
• Previous and demonstrated leadership of a Change or Integration Leadership team for a minimum of 2 years.
• Minimum 8 years of pharmaceutical or healthcare‑related industry experience, with a minimum of 4 years of relevant commercial experience.
• Demonstrated ability to work with organizational executives to establish a vision and roadmap to achieve that vision, including expertise in crafting clear, compelling, and inspiring global communications that drive understanding, engagement, and advocacy.
• Excellent interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels including demonstrated ability to collaborate and communicate with brand and market‑level leaders.
• Demonstrated ability to guide and align the organization through transformative change, cultivating stakeholder engagement and enabling change champions to drive and sustain adoption.
• Proven track record of managing complex rollout plans while remaining agile in adjusting tactics and timelines to address the unique…