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Marketing Manager

Job in Princeton, Mercer County, New Jersey, 08540, USA
Listing for: Medical Essential Diagnostics
Full Time position
Listed on 2026-03-04
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Marketing Strategy
  • Management
Job Description & How to Apply Below
About Us:
At Medical Essential Diagnostics, we are committed to improving the health and well-being of our communities by providing essential cardiopulmonary diagnostic screenings to first responders, educators, and state employees across New Jersey. We are expanding our outreach and are looking for a motivated Marketing Associate to join our team.

Key Responsibilities:

Strategic Planning & Market Positioning
  • Create and implement marketing strategies aligned with business goals.
  • Conduct market research to identify opportunities, trends, and client needs.
  • Develop strategies to enhance brand recognition, awareness, and loyalty.
  • Work closely with the Marketing Director to align departmental initiatives, support strategic planning, and ensure cohesive execution across all marketing functions.
Campaign Development & Execution
  • Plan and execute multi-channel marketing campaigns, including digital, social media, email, print, and event-based initiatives.
  • Ensure consistency in brand messaging and visual identity across all marketing channels.
  • Conduct cold calling and outreach to prospective clients as needed.
  • Oversee the social media team and their content strategy and execution.
  • Oversee mobile team development, scheduling, and growth initiatives.
Team Leadership & Staff Development
  • Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance environment
  • Lead the onboarding, training, and ongoing development of in-house marketing staff to ensure consistent performance, brand alignment, and adherence to departmental processes.
  • Coordinate with team leads and representatives to ensure KPIs are being met across all roles.
Performance Management & Reporting
  • Track and evaluate campaign performance to optimize results.
  • Monitor key performance indicators (KPIs) and provide regular performance reports to leadership.
  • Prepare and deliver weekly performance updates and comprehensive monthly progress reports for in-house marketers.
  • Use data-driven insights to refine marketing strategies and enhance campaign effectiveness.
Collaboration, Operations & Compliance
  • Maintain strong relationships with external partners, vendors, and agencies.
  • Follow all Marketing SOPs to ensure operational consistency and compliance.
  • Other duties as assigned.
Qualifications:
  • Bachelor's Degree in related field
  • Proven marketing or sales experience
  • Ability to effectively lead a team
  • Strong attention to detail
  • Strong multitasking skills
  • Strong communication skills
  • Logistics experience
  • Management experience
8:30AM-4:30PM, Full Time, Monday - Friday
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