Associate Director, Marketing, Professional Promotion, Field Activation; Head & Neck Oncology

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

The Associate Director, (Head & Neck Oncology) Petosemtamab Marketing Professional Promotion – Field Activation & Experience will drive executional excellence and field-facing activation of the promotional strategy. This critical role will report to the Director of the Petosemtamab Marketing team and will be expected to work closely within the US Marketing and cross‑functional teams. Success in this role will require strategic thinking, close collaboration with the field sales teams, strong cross‑functional partnerships, and knowledge of the evolving HNSCC marketplace while realizing strategic and tactical synergies that accelerate brand growth.

Additionally, this role will require strategic thinking that delivers differentiated customer engagements by leveraging innovative technology to accelerate and harmonize field execution. Strong leadership skills, a collaborative mindset, oncology marketing experience (highly preferred), and a proven track record of accomplishment operating in an emerging/developing organization are key to this individual's success.

This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60‑day period, and is approved by the hiring manager.

• Shape key strategies, pull through prioritized tactics, and achieve the overall brand vision set by Genmab organizational leadership
• Lead field activation planning and pull‑through strategy
• Partner with sales leadership to identify customer engagement opportunities
• Ensure field teams are equipped with impactful promotional resources and engagement tools
• Support launch readiness and field communication planning
• Coordinate promotional alignment across training, sales, market access, and medical teams
• Identify opportunities to improve customer experience and engagement
• Lead peer‑to‑peer and congress engagement strategy
• Utilize customer insights, including KOL interactions and KPI reporting in conjunction with CE&I to inform brand strategy
• Lead and shape innovative Brand insights and leverage Advanced AI and other technologies
• Execute tactical planning and pull‑through
• Salesforce collaboration:
  Partner with sales leadership and develop clear strategic and execution pull‑through of the brand go‑to‑market strategy
• Manage project timelines, budgets, and all key deliverables aligned to brand goals
• Partner effectively across Brand, Insights & Analytics, Sales, Sales Learning & Dev., Market Access, and Medical Affairs to implement brand strategies
• Work productively to lead through external agency partners, key internal stakeholders, cross‑functional groups within the Genmab organization to drive performance results

• A…