Associate Director, Marketing, Patient and Consumer; Head & Neck Oncology

The Associate Director, Patient Experience and Consumer Marketing (Head & Neck Oncology)

The Associate Director will lead patient engagement strategy and patient‑centered support initiatives designed to address unmet needs, improve navigation and access, and strengthen the overall patient experience within head and neck cancer. They will partner closely with the internal Advocacy team and the Patient Services team to ensure aligned, patient‑centered education, support, and engagement strategies across the care continuum. This role reports to the Senior Director of the Petosemtamab Marketing team and works closely within the US Marketing and cross‑functional teams.

Success requires strategic thinking, strong collaboration with cross‑functional teams, knowledge of the evolving HNSCC marketplace, and the ability to leverage strategic and tactical synergies to accelerate brand growth.

Key responsibilities include:

• Shape key strategies, pull through prioritized tactics, and achieve the overall brand vision set by Genmab leadership.
• Lead development of the patient experience strategy aligned to brand strategic imperatives and launch objectives.
• Identify unmet patient and caregiver needs and translate insights into actionable support initiatives and engagement strategies.
• Partner closely with the internal Advocacy team to support engagement strategies with patient advocacy organizations and community stakeholders.
• Partner closely with the Patient Services Marketing team to align patient support strategies, educational resources, and patient engagement initiatives.
• Help shape patient support experiences across access, navigation, affordability, and survivorship touchpoints.
• Support development of patient‑focused educational resources and engagement initiatives across personal and non‑personal channels.
• Ensure patient and caregiver perspectives are incorporated into program design, resource development, and customer engagement strategies.
• Partner with omnichannel COE to support patient engagement journeys and scalable digital support initiatives.
• Monitor emerging trends, unmet needs, and advocacy landscape dynamics within head and neck cancer.
• Collaborate with field leadership and cross‑functional partners to improve awareness and utilization of patient support resources.
• Develop resources for CNEs and patient‑focused programming.
• Manage project timelines, budgets, and all key deliverables aligned to brand goals.
• Optimize patient journeys by leveraging data, segmentation, and personalization strategies.

• Minimum bachelor's degree; MBA preferred.
• 8+ years of professional, relevant experience, including US or Global in‑line patient and consumer marketing within regulated environments.
• Oncology/HNSCC marketing experience highly preferred; accelerated approval experience highly preferred.
• Strategic and creative mindset with ability to translate insights into actionable strategies.
• Proven track record of brand performance, including developing strategies and tactics with measurable impact.
• Track record of driving strong cross‑functional collaboration and achieving team‑oriented goals.
• Excellent verbal and written communication skills for various audiences, including management teams.
• Ability to lead and motivate cross‑functional team members and stakeholders – “one team” mentality.
• Experience working in an emerging organization's highly complex, dynamic environment preferred; self‑starter with strong initiative, proactive and solutions‑oriented.
• Ability to thrive in a rapidly evolving, fast‑paced work environment.
• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast‑growing organization.
• A strong desire to grow within the organization, taking on roles of increasing…