Associate Director, Marketing, Patient and Consumer; Head & Neck Oncology

At Genmab, we are dedicated to building extraordinary futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

Associate Director, Patient Experience and Consumer Marketing (Head & Neck Oncology) will lead patient engagement strategy and patient-centered support initiatives designed to address unmet needs, improve navigation and access, and strengthen the overall patient experience within head and neck cancer.

They will partner closely with the internal Advocacy team and the Patient Services team to help ensure aligned, patient-centered education, support, and engagement strategies across the care continuum. This critical role will report to the Senior Director of the Petosemtamab Marketing team and will be expected to work closely within the US Marketing and cross-functional teams. Success in this role will require strategic thinking, close collaboration with the cross-functional support teams, and knowledge of the evolving HNSCC marketplace while realizing strategic and tactical synergies that accelerate brand growth.

Additionally, this role will require strong leadership skills, a collaborative mindset, oncology patient marketing experience (highly preferred), and a proven track record of accomplishment operating in an emerging/developing organization are key to this individual's success.

Work arrangement:
This role offers flexibility to work away from the office for 20-40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.

• Shape key strategies, pull through prioritized tactics, and achieve the overall brand vision set by Genmab organizational leadership
• Lead development of the patient experience strategy aligned to brand strategic imperatives and launch objectives
• Identify unmet patient and caregiver needs and translate insights into actionable support initiatives and engagement strategies
• Partner closely with the internal Advocacy team to support engagement strategies with patient advocacy organizations and community stakeholders
• Partner closely with the Patient Services Marketing team to align patient support strategies, educational resources, and patient engagement initiatives
• Help shape patient support experiences across access, navigation, affordability, and survivorship touchpoints
• Support development of patient-focused educational resources and engagement initiatives across personal and non-personal channels
• Ensure patient and caregiver perspectives are incorporated into program design, resource development, and customer engagement strategies
• Partner with omnichannel COE to support patient engagement journeys and scalable digital support initiatives
• Monitor emerging trends, unmet needs, and advocacy landscape dynamics within head and neck cancer
• Collaborate with field leadership and cross-functional partners to improve awareness and utilization of patient support resources
• Develop resources for CNEs and patient focused programming
• Manage project timelines, budgets, and all key deliverables aligned to brand goals
• Optimize patient journeys by leveraging data, segmentation, and personalization strategies

• A minimum of a bachelor’s degree is required; an MBA is preferred.
• 8+ years of professional, relevant experience required, including US or Global in-line patient and consumer marketing within regulated environments.
• Oncology/HNSCC marketing experience highly preferred. Accelerated approval experience is highly preferred.
• Strategic and creative mindset. Ability to translate insights into actionable strategies.
• Proven track record of brand…