Associate Director, Global Commercialization, Market Research

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.
Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.
Does this inspire you and feel like a fit? Then we would love to have you join us!

Associate Director, Global Commercialization, Market Research Position Summary The Associate Director, Global Commercialization, Market Research is a key member of the Global Business Insights & Analytics organization, responsible for leading and managing global market research activities across a portfolio of in-line oncology assets spanning both Solid Tumors and Hematology. This individual will serve as the global market research lead for launched brands, ensuring that stakeholder decisions are informed by robust customer insights, market intelligence, and actionable analytics.
The role will partner closely with Global Brand Teams, Regional and Local Market Research colleagues, Commercial leadership, Medical Affairs, Forecasting, Competitive Intelligence, and Alliance partners to design and execute primary market research programs that support strategic and tactical business decisions. A significant portion of the role includes a hematology asset managed through a strategic alliance, requiring strong collaboration, influence, and stakeholder management skills across organizations.
The successful candidate will be a proactive insights leader who excels at translating complex market dynamics into clear business recommendations and driving alignment across diverse stakeholders.
Work arrangement:

This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.

Key Responsibilities Global Market Research Leadership

• Serve as the primary global market research lead for assigned in-line oncology brands across Solid Tumors and Hematology.
• Develop and execute annual market research plans aligned with brand and business objectives.
• Ensure insight generation supports key commercial, lifecycle management, and portfolio decisions.
• Drive outstanding and agile execution of global market research and insights generation guiding the highest-priority brand and lifecycle initiatives, while maintaining strict adherence to company policies and guidelines.

Primary Market Research & Tracking Studies

• Collaborate with local stakeholders on the design, execution, analysis, and communication of primary market research initiatives, including:
• Attitude & Usage (ATU) studies
• Ad hoc qualitative and quantitative studies
• Manage external research vendors and agency partners to ensure high-quality execution and actionable deliverables.
• Monitor market research spend for assigned brands, ensuring research activities remain aligned with approved budgets, priorities, and timelines, and proactively communicate any potential budget implications to relevant stakeholders.
• Translate research findings into concise,…