ECommerce Manager

The Princeton University Store is a self-sustaining, not-for-profit, member-based corporation that operates as a cooperative. It is affiliated with Princeton University but legally, financially, and operationally independent.

We operate two retail locations in Princeton, serve major campus and community events, and manage an ecommerce business that ships throughout the United States and internationally. The company is building a more integrated commerce model across stores, ecommerce, events, and partnerships.

Ecommerce is an important growth opportunity and a critical expression of The UStore’s merchandise, brand, and customer experience. The business requires comprehensive planning, consistent daily management, strong digital merchandising, accurate execution, and clear ownership of results.

The Ecommerce Manager will maintain the plans that guide homepage changes, product launches, digital assortments, promotions, content, affiliate commerce, and new storefronts. The position will also serve as a key business owner in the transition from Net Suite Suite Commerce to Shopify.

This role does not direct routine site work to others. The Ecommerce Manager must be able and willing to make updates, build pages, maintain product information, diagnose problems, test changes, and verify completed work directly.

Within the first 12 months, the Ecommerce Manager will:

• Establish a detailed rolling ecommerce plan covering homepage updates, assortments, product launches, promotions, content requirements, affiliate commerce, and new digital storefronts.
• Maintain an accurate, current, and commercially effective site with dependable quality control across products, pricing, inventory, promotions, links, navigation, search, and customer information.
• Improve ecommerce sales, margins, product availability, conversion rates, average order value, customer retention, and channel profitability through documented actions and testing.
• Provide strong business ownership, requirements, testing, documentation, and implementation support for the transition to Shopify.

• Develop and maintain the ecommerce operating plan, sales plan, promotional calendar, detailed homepage plan, and improvement roadmap.
• Define the digital assortment architecture, including ecommerceexclusive products, products shared across ecommerce and stores, extended or dropship assortments, affiliate products, and future storefronts.
• Develop approved digital commerce opportunities from concept through execution, including exploring affiliate programs and new storefronts.
• Track ecommerce sales, gross margin, traffic, conversion, average order value, product availability, customer behavior, and profitability; identify opportunities and take corrective action.

• Personally manage routine updates to products, collections, navigation, search, landing pages, banners, promotional content, product sequencing, and customer information.
• Translate merchandise and marketing priorities into an effective online assortment and customer experience.
• Monitor online availability, new products, best sellers, size and color integrity, seasonal priorities, and replenishment opportunities.
• Ensure that mobile and desktop experiences make it easy to find, understand, compare, and purchase products.

• Ensure that product names, descriptions, images, prices, categories, attributes, variants, inventory, promotions, and links are complete and accurate before publication.
• Complete prelaunch and postlaunch quality checks and personally verify that work has been completed correctly.
• Identify errors promptly, correct them, determine their cause, and establish controls that prevent recurrence.
• Create clear plans, owners, deadlines, approval points, quality checks, and status reporting that reduce confusion, missed work, and rework.

• Partner with Marketing to translate the content calendar into coordinated site, email, search, and campaign execution.
• Confirm that promoted products, inventory, links, landing pages, and operating processes are ready before launch.
• Work with the Director of Operations on fulfillment readiness, customer service issues, shipping, returns, cancellations, and the online customer promise.
• Use customer behavior, transaction data, service information, and testing to improve the customer journey and commercial…