Director, Customer Insights & Engagement - CAR T Myeloma Market Research

Position Summary

The Director, Customer Insights leads the design and execution of market research and insight-generation activities that inform strategic and tactical decision-making for the CAR‑T business. Accountable for end‑to‑end market research aligned with brand objectives and enterprise commercial strategies.

• Develop and execute primary/secondary market research plans; manage vendor coordination, timelines, and research compliance.
• Synthesize data from sources (e.g., APLD, IQVIA, SHS, Claims, patient chart data, Brand Impact) into actionable insights for marketing strategies.
• Present clear, concise insights on market dynamics, competition, and brand performance.
• Deliver timely customer‑centric insights to influence pull‑through into business action.
• Integrate forecasting/market research/analytics work, prioritizing and negotiating trade‑offs.
• Collaborate with Centers of Excellence; partner with Brand, Sales, Medical, Access; advise senior leaders.
• Drive adoption of advanced techniques, including AI; implement standardized reporting frameworks and predictive models.
• Provide direction to junior team members/peers and guide vendors (no direct people management).
• Ensure adherence to BMS operating policies and governance standards.

• 8–10+ years in pharmaceutical analytics or market research (preferably oncology/related therapeutic areas).
• Bachelor’s required;
  Master’s/PhD preferred.
• Advanced market research methods (behavioral science; qualitative/quantitative).
• Ability to synthesize complex data into actionable insights; strong stakeholder management.
• Excellent communication/presentation skills; independent yet collaborative; strong QC mindset.
• Proficiency with industry data/tools (e.g., IQVIA, SHS, advanced analytics platforms).

• Princeton, NJ: $197,800–$239,681; additional incentive cash/stock may be available.
• Health coverage, wellbeing support, 401(k), disability and life insurance;
  Paid Time Off (details vary by location/eligibility).