Ultrasound Clinical Applications Specialist, Raleigh​/Charlotte - Bracco Diagnostics Inc.

Company Overview

Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging which is part of the overall Bracco Group. The Company specializes in the clinical development, marketing, and sales of diagnostic contrast imaging agents. Bracco Diagnostics Inc. primarily markets its products to hospitals throughout the United States. Bracco Diagnostics Inc. is committed to the discovery, development, manufacturing, and marketing of imaging agents and solutions aimed at providing a better use and management in terms of diagnostic efficacy, patient safety and cost effectiveness.

Responsible for the education, training, and promotion of Ultrasound (US) customers and prospective customers through clinical presentations, product evaluations, ongoing clinical support and consultative interactions as may be required to close sales, maintain and grow the Bracco Diagnostics Inc. (BDI) US market. Fosters relationships with key decision makers and maintains core relationships as defined in this document.

• Conduct comprehensive product evaluations and timely clinical follow-up at target accounts consistent with business plans.
• Work collaboratively with Account Executives, and Strategic Account Managers to meet sales objectives in a timely manner and ensure customers have a positive experience with the company and its products.
• Collaborate in the creation and implementation of business/sales plans aligned with business strategy specific to the assigned region.
• Initiate and develop contacts with existing and potential customers.
• Develop and implement plans to increase market share in existing accounts.
• Contribute to the development and maintenance of accurate account profiles utilizing company tools.
• Effectively manage time through territory management techniques, systems, and other company resources.
• Collaborate on effective account targeting to assure successful product conversions.
• Provide clinical/technical customer and sales support as well as a consultative resource for BDI US products, including alignment with BDI US business marketing and sales strategies, contribution to sales strategy and tactics within target accounts, understanding of current healthcare economics in regard to the BDI US market, on‑label product demonstrations, and implementation of approved educational presentations.
• Act as internal (sales) and external (customers/prospects) resource for BDI US product and modality.
• Cooperate with marketing to identify and collect relevant case studies.
• Network with prospects, customers, professional societies, OEM representatives and ultrasound industry to promote BDI US products and offerings at local, regional and national trade shows and conventions.
• Maintain up‑to‑date and accurate T&E/sales records by utilizing Concur and Salesforce®.
• Adhere to Bracco’s values.

N/A

• Verifiable BA/BS degree is highly desired.

• Clinical experience that includes knowledge of echocardiography with appropriate ultrasound or medical credentialing.
• Minimum of at least five years in clinical applications experience in CEUS or cardiac ultrasound equipment, or cardiac sonographer/nursing position with BDI CEUS experience in a hospital or cardiovascular imaging center.

• Exceptional working knowledge of echocardiography, US, ultrasound equipment and clinical applications as a Sonographer, Nurse or Imaging Department Manager with cardiovascular experience.
• Contributes to development of territory and regional plans consistent with business/division marketing strategy and BDI US launch objectives.
• Adopts and monitors tactics to address changing business dynamics and market trends to support sales objectives.

• Effectively understand and participate in the Strategic Selling process.
• Develop rapport with physicians and other buyers within the customer influence network.
• Participate in Blue Sheet account analysis to create effective strategy and tactics.
• Make recommendations to strategy/tactics when new pertinent information is discovered.
• Demonstrate customer focused, consultative, win‑win approach in…