Ultrasound Clinical Applications Specialist, Detroit - Bracco Diagnostics Inc.

Job Purpose

Responsible for the education, training, and promotion of Ultrasound (US) customers and prospective customers through clinical presentations, product evaluations, ongoing clinical support and consultative interactions as may be required to close sales, maintain and grow the Bracco Diagnostics Inc. (BDI) US market. Fosters relationships with key decision makers and maintains core relationships as defined in this document.

• Conduct comprehensive product evaluations and timely clinical follow-up at target accounts consistent with business plans.
• Work collaboratively with Account Executives and Strategic Account Managers to meet sales objectives in a timely manner and ensure customers have a positive experience with the company and its products.
• Collaborate in the creation and implementation of business/sales plans aligned with business strategy specific to the assigned region.
• Initiate and develop contacts with existing and potential customers.
• Develop and implement plans to increase market share in existing accounts.
• Contribute to the development and maintenance of accurate account profiles utilizing company tools.
• Effectively manage time through territory management techniques, systems, and other company resources.
• Collaborate on effective account targeting to assure successful product conversions.
• Provide clinical/technical customer and sales support as well as a consultative resource for BDI US products, aligning with BDI US business marketing and sales strategies locally and nationally.
• Contribute to the development of sales strategy and tactics within target accounts.
• Understand current healthcare economics in regard to the BDI US market.
• Deliver on‑label product demonstrations and implementation of approved educational presentations.
• Act as internal (sales) and external (customers/prospects) resource for BDI US product and modality.
• Cooperate with marketing to identify and collect case studies relevant to approved indications.
• Network with prospects, customers, professional societies, OEM representatives and ultrasound industry to promote BDI US products and offerings at local, regional and national trade shows and conventions.
• Maintain up‑to‑date and accurate T&E/sales records by utilizing Concur and
• Adhere to Bracco’s Guiding Principles and the company values.

• Education:
  
  Verifiable BA/BS degree desired.
• Clinical experience in echocardiography with appropriate ultrasound or medical credentialing preferred.
• Minimum five years of clinical applications experience in CEUS or cardiac ultrasound equipment, or cardiac sonographer/nursing position with BDI CEUS experience in a hospital or cardiovascular imaging center.
• Exceptional working knowledge of echocardiography, ultrasound equipment and clinical applications as a Sonographer, Nurse or Imaging Department Manager with cardiovascular experience.
• Experience in business planning/implementation, contributing to territory and regional plans aligned with marketing strategy and BDI US launch objectives.
• Understanding of the Strategic Selling process and ability to participate in Blue Sheet account analysis.
• Expertise in product evaluations of Lumason™ and other BDI US products, ensuring on‑label use and appropriate follow‑up.
• Knowledge of healthcare economics, including GPOs, IDNs, accountable care organizations, reimbursement and competitive modalities.
• Proficiency with , MS Office, Concur, PCs and iPads.
• Strong communication skills for clear, concise verbal and written presentations to internal and external audiences.
• Team‑work skills and willingness to share information with management and cross‑functional teams.

• Registered Sonographer or cardiac preferred; must be a licensed driver without restrictions.
• Field sales credentialing requires various vaccinations and a background check, including a 10‑panel drug screen.
• Up to 70% overnight travel; some weekend work for sales meetings and industry events and conventions.
• Work is field based; physical demands include frequent travel and on‑site evaluations.

• Passion
• Be Yourself Extraordinary
• Courage Continuous Evolution
• Digital and Technology Orientation
• Sustainability
• Accountability

Bracco Diagnostics Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or any other protected status.