Sales Manager​/BDE - Health & Wellness

Sales Manager /BDE - Employer Health & Wellness

Princeton, United States | Posted on 09/01/2026

At Appex Innovations, we believe in the power of technology to transform healthcare, we believe in being nimble and in continual innovation, we believe that every customer is unique and we believe in listening to our clients. With our deep expertise in the health care domain, solid resource base, constant industry interface and the drive to be the best in the industry, we strive to provide services that re-define health care in the years to come.

The secret to our success is Appex Innovations commitment to our people and our work. We thrive on teamwork, intelligence, and innovation. Our bright and energetic employees, hailing from over different parts of the world, share a passion for leading the way to improved healthcare outcomes. Together we work diligently to add value to our clients.

We are hiring for a Sales Manager — Employer Health & Wellness

Location:
Remote — Northeast US preferred (NY / NJ / CT / PA / MA)

Type:
Full-Time

Appex Innovation is a digital health company building the future of workforce health management. Our flagship platform, MyHealth, gives employees one connected place for their complete health story — while giving employers real-time population health insights, predictive risk identification, and measurable ROI on healthcare spend.

We are live across 1.8 million+ lives and growing rapidly in the US employer market. We are a lean, founder-led team and this is a ground-floor opportunity to own and build our US sales function from day one.

• We are looking for a hungry, relationship-first sales professional who has sold health and wellness solutions into US employers before — and has the CHRO, VP HR, and Benefits Director relationships to prove it.
• This is not a role for someone who needs a large team, a mature sales playbook, or an established brand to lean on. This is a role for someone who thrives in a startup environment, knows how to open doors independently, and wants to own a market.
• Your mandate for the first 3–4 months is clear: 2 to 5 signed pilot customers. Pilots may be paid or unpaid depending on the employer — what matters is getting MyHealth in front of real work forces and proving the value.
• You will work directly with the CEO to close deals. Your job is to open doors and drive pipeline. Closing will be a team effort.

• Identify, prioritize and prospect mid-to-large US employers (500–10,000 employees) across target verticals including financial services, professional services, manufacturing, logistics and retail
• Build and manage a pipeline of 30–50 qualified employer opportunities within the first 90 days
• Leverage existing CHRO, VP HR, and Benefits Director relationships to generate warm introductions and early meetings

• Drive outbound prospecting via Linked In, email, phone, and industry events
• Represent Appex Innovation and MyHealth at HR industry conferences including SHRM, HLTH, and Benefits forums
• Conduct discovery calls, product demos and follow-up conversations independently and alongside the CEO
• Qualify and convert prospects into signed pilot agreements within the first 3–4 months
• Own the full sales cycle from first conversation to signed agreement for deals under $50,000 ACV; co-sell with CEO on larger opportunities
• Coordinate with the product and implementation team to ensure a smooth pilot onboarding experience
• Feed competitive insights, buyer objections, and market feedback directly to the product and leadership team
• Actively contribute to refining the US go-to-market strategy, pricing, and positioning based on real buyer conversations

• 3–5 years of B2B sales experience selling health, wellness, benefits, or HR technology solutions into US employers
• Demonstrated track record of selling to and building relationships with CHROs, VP HRs, Benefits Directors, or Total Rewards leaders at companies with 500+ employees
• Experience working in or alongside a startup or early-stage company — you know how to operate without a large support structure
• Proven ability to self-source pipeline — you do…