Sales & Marketing Director - Viva Senior Living at Princeton, TX
Listed on 2026-08-31
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Sales
Operations Management, Client Relationship Management -
Management
Operations Management, Client Relationship Management
Position:Sales & Marketing Director - Viva Senior Living at Princeton, TX
Location: Princeton, TX
Job :209
# of Openings:1
Viva Senior Living at Princeton is seeking an experienced, relationship-driven Sales & Marketing Director to help introduce our newly redeveloped senior living community to the Princeton, Texas market area. The primary responsibility of this position is to drive occupancy growth by generating qualified leads, converting inquiries into tours and move-ins, and building a strong network of professional referral partners.
SALES & MARKETING DIRECTORDEPARTMENT:Administration
REPORTS TO: Executive Director
POSITION SUMMARY:The essential functions of the job for the Sales and Marketing Director requires, and may be amended from time to time at the sole discretion of Viva Senior Living to include, but are not limited to the following:
- Comply with standards of business conduct in accordance with federal, state, and local health and regulatory standards and guidelines, as applicable.
- Must possess, at a minimum, a high school diploma or a GED
- Must be able to work well with peers in a congenial work environment, and above all, maintain the utmost compassion and dignity to the residents and adhere to the Resident Bill of Rights.
- In exigent circumstances, the employee may be subject to call back during emergency conditions (e.g., severe weather,evacuation, temporary staffing shortages, etc.).
- Must adhere to Viva Senior Living’s attendance policies and follow the terms and conditions of employment as set forth in the Employee Handbook.
- Must be able to read, write, speak, and understand English.
- Must maintain the highest standards in caring and servicing the needs of the residents and residents' family members and loved ones.
- Must adhere to all facility policies and procedures.
- The primary responsibility of this position is to drive occupancy growth by generating qualified leads, converting inquiries into tours and move-ins, and building a strong network of local and professional referral partners.
- The Sales and Marketing Director is responsible for the sales process of the community. He or she manages community census by initiating and maintaining relations with community organizations, hospitals, and other referral sources to generate admissions to the community.
- The Sales and Marketing Director works closely with all levels of the organization to ensure the community’s image and reputation are stellar and works in line with company values to make the community the desired option for all prospective residents and their families.
- Achieve community census goals and annual budget projections. Specifically, generate leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals.
- Act as liaison between community and outside community.
- Work with local community agencies to generate a positive image and encourage referral activities.
- Participate in industry trade shows as appropriate.
- Develop strategies to maximize admissions, including daily contact with potential referral sources, including hospitals, physicians, insurers, case management companies and health care agencies.
- Schedule screenings of potential residents with Executive Director and/or Resident Care Director; conduct screenings if needed to determine level of care, services required, equipment needs and insurance coverage, as indicated.
- Coordinate admissions, if needed, with Executive Director and/or Resident Care Director.
- Be qualified to complete all admission paperwork.
- Learn and maintain understanding of current regulations governing the operations of assisted living facilities.
- Collect appropriate data to prepare and submit assigned monthly reports.
- Attend and participate in weekly admissions/operations meetings.
- Participate in quality improvement by identifying customer service issues and reporting these issues to the Executive Director.
- Continue appropriate education as approved by Executive Director.
- Be knowledgeable of and adhere to company and community policies and procedures; participate in safety, quality improvement, and infection control as assigned.
- Both advise and contribute to ensure…
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