Integrated Media Specialist

The Integrated Media Specialist will be responsible for developing and executing our multi-channel paid media and event strategy in support of the Shakopee Mdewakanton Sioux Community (SMSC) and its various enterprises and departments. You will analyze competitive trends, consumer insights and unlock key strategic opportunities. The ability to combine creativity and business acumen to elevate the SMSC and our enterprises is critical.

You will work with a variety of brands spanning diverse industries, from food and grocery to health and wellness, and you will continuously seek improvements in performance and quality. Enjoy weekly pay, and career growth opportunities. Whatever your career goals may be, let the SMSC help get you there!

Job Overview: The Integrated Media Specialist will be responsible for developing and executing our multi-channel paid media and event strategy in support of the Shakopee Mdewakanton Sioux Community (SMSC) and its various enterprises and departments. You will analyze competitive trends, consumer insights and unlock key strategic opportunities. The ability to combine creativity and business acumen to elevate the SMSC and our enterprises is critical.

You will work with a variety of brands spanning diverse industries, from food and grocery to health and wellness, and you will continuously seek improvements in performance and quality. You will collaborate with a team of talented individuals to increase brand recognition and multimedia traffic, acquire, and retain customers, and help guide our marketing strategy. You will develop and manage a media budget to support goals and allow experimentation and optimization within a goal-driven environment that focuses on creativity, curiosity, and teamwork.

Create Your Path:
The Work You'll Do:

• Create and drive a comprehensive media strategy and budget anchored in print, digital advertising, social media, and events; evaluate mix of spend across channels and time periods targeting key KPIs for efficiency that support the goals of the SMSC's brands.
• Ensure the campaign rollout is in line with our marketing strategy and a key driver to achieve our business and marketing KPIs.
• Measure the impact of our paid media on the overall marketing efforts by analyzing and reporting metrics for marketing initiatives, campaigns, and programs with emphasis on campaign goals/KPIs.
• Manage and be on top of our media budget, making sure we invest smartly and efficiently.
• Leverage current media trends, market research, and analytics to track, measure, analyze, and report the impact of campaigns on department goals. Prepare reports and recommendations based on results.
• Monitors industry for best practices, seeks new technologies, and recommends strategies to drive ROI on paid media investments.
• Content & Creative:
  • Strategize and launch engaging branded content and campaigns for assigned enterprises and departments in collaboration graphic design, communications, and multimedia teams.
  • Plan and coordinate social media campaigns, organic and paid, for 25+ unique accounts and spearhead day-to-day community management.
  • Coordinate marketing creative, collateral & materials for all channels including print, radio, online and digital advertising efforts including but not limited to brand websites, paid search campaigns, digital advertising, social media, and email marketing.
  • Ensure consistency of messages across multiple networks.
• Budget & Activation:
  • Develop and manage multifaceted partner budgets and planning and activation calendar.
  • Ensure budget supports each enterprises strategy and prioritizes spend based upon targeted goals and objectives
  • Utilize data on target markets, competitive approach, and market behavior to maximize performance

Job Requirements:

• Bachelor’s Degree required in marketing, communications, or related field.
• 5+ years of marketing and/or advertising experience.
• 2+ year of social media experience preferably with working knowledge of Sprout Social, Hootsuite or other social media management platform.
• Strong experience working cross-functionally with multiple internal teams and stakeholders as well as external partners to create concepts and campaigns.
• High…