Senior Manager, Market Research & Insights

Location: Providence, RI, US, 02903

Requisition : 16798

IGT (NYSE:

IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth.

We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit

Summary: The Global Market Research & Insights team touch many of IGT’s internal business functions and are also customer facing, US team more than others in consideration of B2B focus. Therefore, this is a high-profile role that is pivotal in the company’s success in B2B market. This is an exciting role that can be summarized into three work streams: firstly, to ensure coordinate and execute the US market research program ensuring actionable insights;

secondly, to deliver contractual market research programs to lottery customers, building positive customer relationships and positioning IGT as an industry thought leader; and finally, to advise, coordinate and execute jurisdictional level market research to internal sales, business development teams.

Role Overview: This role is central in coordinating and overseeing the provision of robust market understanding for our internal global lottery product, game content, global lottery operations, marketing communication, business development teams and lottery customers. This role will collaborate with the Senior Director Global Market Insights and other reports responsible for Italy (B2C) and ilottery, ensuring coordinated approaches where appropriate. This role will primarily focus on delivery of high-quality research projects on time and on budget.

The person in this role performs a wide range of duties including evaluation of and contracting with outside research vendors, development of new research tools, research data analysis, presentations, research protocol and survey design and implementation and other research functions as necessary. This role will be responsible for developing relationships with research vendors where IGT is seen as a partner in the projects and not simply a customer.

They will also maintain a database of secondary resources and distribute accordingly with overlaid industry insights. The successful candidate will have a continuous improvement mindset; they will be keen to develop high performing individuals and explore ways that technology can improve both processes and outputs.

• Leadership:
  Manage the US Market Research team. Foster a collaborative environment that encourages innovation and continuous improvement. Provide thought leadership internally and company wide on market research best practices and innovations through involvement in industry organizations and events.
• Stakeholder Management:
  Build collaborative relationships with all stakeholders in the end-to-end research process including Senior Staff, Sales (RVPs, ADMs), Product Management, Game Content, Corporate and Field Marketing, Business Proposals, Capture Management and others. Ensure alignment of goals, timelines and expectations.
• Primary Research:
  Research includes primary and secondary studies that provide management the necessary market-based data to make business decisions. Studies support Product, Game, and Marketing Communications Strategies, Proposal Teams, New and Existing Lottery Game Development, New Marketing Concepts and senior management directed ad hoc requests such as the Global Customer Satisfaction, Influencer and Industry Leadership Studies.
• Secondary Research:
  Manages secondary research effort including but not limited to technology, demographics, market sizing, market…