Marketing Analyst II

Location:

Providence, RI, US, 02903

Requisition

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail, and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs, and distribute meaningful benefits to communities.

Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit

This position is responsible for an analytics function which supports sales, strategic and marketing planning, product development, and Brightstar customer needs. The role focuses on historical market and industry analysis, trend forecasting and recommendations, retailer analyses, sales forecasting and analysis, promotional analyses, market segmentation, marketing planning, customer consultation and primary research support for new products and games.

• Works with the Account Teams to provide detailed and thorough market and content analysis on an ongoing basis.
• Ensures the accuracy and quality of data.
• Identifies trends and relationships of variables in a dataset and makes recommendations.
• Assists in preparing forecasts for new game launches, modifications, and existing or new lottery opportunities using case studies and industry trends.
• Maintains internal databases, creates custom reports, and generates case studies in cooperation with other analysts to support customer and corporate development of marketing plans, product research, and multiple company objectives.
• Designs and administers complex retail analyses for optimal site selection and retailer distribution and placement, sales performance, market segmentation, product positioning, promotions, inventory management, and product mix optimization.
• Interfaces directly with other internal departments and site personnel to present analyses, results, forecasts, and recommendations.
• Assists in developing strategic sales plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking.
• Supports recommendation development and presentation for selected customer accounts and products.
• Coordinates efforts with marketing and site professionals to identify best practices for marketing, promotion, retailer development, and distribution.

• BA, BS, or equivalent with a quantitative concentration such as Mathematics, Computer Science, or Statistics.
• 3–5 years of corporate work experience.
• Highly organized with the ability to multi-task and meet deadlines.
• Excellent analytical skills, detail‑oriented.
• Self‑motivated, able to work independently and as part of a team.
• Technical proficiency and willingness to learn new technologies.
• Strong statistical and data analysis abilities, excellent presentation and organizational skills.
• Proficiency in Excel and PowerPoint.
• Experience with SQL, Python, R, or similar tools.
• Experience with Tableau or Power BI dashboard development is a plus.

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

Estimated starting compensation range is $55,631 – $98,467. Actual pay may vary by role. Brightstar complies with all local pay requirements and collective bargaining agreements. Base pay is part of a Total Rewards program that includes discretionary bonuses, the 401(k) Savings Plan with employer contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance.

Programs are subject to eligibility requirements.

All Brightstar employees have a role in information security. Annual training is required as appropriate.

Nearest Major Market: Providence

Nearest Secondary Market: Rhode Island