Sr. Product Marketing Manager, Technology Solutions, USMPD

Job Summary

The Sr. Product Marketing Manager, U.S. Medical Products & Distribution, Technology Solutions leads the development and implementation of marketing plans for the U.S. Distribution business technology solutions portfolio. The primary responsibility is to understand the industry landscape and customer needs, and to develop, differentiate, and commercialize innovative technology solutions that deliver unique value to customers. These solution strategies should integrate with the U.S. Medical Products & Distribution value proposition to drive revenue, accelerate growth, and enhance the profitability of the U.S. Medical Products & Distribution business.

• Portfolio Leadership:
  Manage the full lifecycle of technology solutions, including financial performance, roadmap, development, and commercialization, ensuring alignment with business goals.
• Innovation & Differentiation:
  Drive the creation of innovative and differentiated technology solutions that address distribution customer challenges and deliver measurable value.
• Market & Customer Insight:
  Understand the distribution industry, customer needs, and emerging trends to inform solution strategies and ensure relevance and competitiveness.
• Strategic Integration:
  Align technology solutions with the broader U.S. Medical Products & Distribution value proposition to strengthen market positioning and accelerate growth.
• Cross-Functional Collaboration:
  
  Partner with product management, sales, operations, and IT teams to ensure seamless development and launch of technology solutions.
• Performance Measurement:
  Define KPIs and reporting mechanisms to evaluate solution adoption, customer impact, and financial performance.
• Thought Leadership:
  Represent the technology solutions portfolio in customer engagements, industry forums, and internal strategy discussions to advocate for innovation and differentiation.

• Tracking the financial progress to measure their effectiveness and monitor performance metrics.
• Regular report-outs to management with insights and recommended actions to exceed financial commitments.
• Prepare reports and presentations on product performance and market insights for stakeholders.

• Develop compelling product positioning and messaging that differentiates the product in the market.
• Create value propositions that resonate with target customer segments.
• Plan and execute go-to-market strategies for new product launches, including timelines and messaging.
• Coordinate with cross-functional teams (IT & development, enablement, operations, sales, etc.) to ensure a successful launch.
• Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments.
• Develop and execute marketing strategies. Create value propositions that resonate with target customer segments.
• Developing pricing, product, and solution positioning strategies to optimize revenue and profitability.
• Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives.
• Identify and access potential new opportunities to expand market reach through product roadmap.
• Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
• Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed.
• Partner with content team and customer solutions teams to develop customer case studies and white papers.

• Travels with field sales to provide support and help defend and grow business with key customers.
• Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified.
• Ensures that marketing strategies are effectively executed at the channel level.
• Gather VOC on market conditions, competitive landscape,…