Soft Goods Product Designer

About Fit + Fresh

At Fit + Fresh, we're designing products for every woman balancing work, life, and everything in between.

We're the #1 National Lunch Bag Brand at Walmart and Target, the #1 Ice Brand on Amazon, and a trusted partner to many of the nation's leading retailers including Sam's Club, Meijer, TJX, Hobby Lobby, Kroger, and more.

As we continue building a nationally recognized consumer brand, product innovation sits at the center of everything we do. We're redefining what lunch bags, coolers, travel bags, and everyday carry products can be—and we're looking for designers who want to help shape the future of the category.

Fit + Fresh is seeking a passionate and highly creative Soft Goods Product Designer to help define the next generation of products for one of the fastest-growing lifestyle brands in the category.

In this highly visible role, you'll design innovative products from concept through commercialization across lunch bags, coolers, travel bags, diaper bags, lunch accessories, hydration, and future lifestyle categories. You'll blend consumer insights, fashion trends, materials, functionality, and commercial thinking to create products that delight consumers while driving growth across some of the country's largest retailers.

This isn't simply a production design role. We're looking for someone who is constantly asking:

• What's next?
• Where is the white space?
• How can we create products consumers didn't know they needed?

You'll work closely with Product Development, Marketing, Sales, Project Management, and our overseas development teams to bring new ideas to life while helping shape the long-term creative direction of the Fit + Fresh brand.

At Fit + Fresh, great design is one of our biggest competitive advantages.

Every season we compete for shelf space with some of the largest brands in retail. Winning starts with products that are innovative, fashion-forward, and thoughtfully designed.

The work you do will directly influence:

• New Product Innovation
• Consumer Trends
• Retail Wins
• Brand Growth
• Product Launch Success
• Long-Term Category Leadership

Your designs won't sit in a portfolio—they'll sit on shelves at Walmart, Target, Amazon, TJX, Sam's Club, and retailers across the country.

You'll help bring our product vision to life by:

• Designing innovative soft goods products across multiple categories including lunch bags, coolers, travel bags, diaper bags, and future lifestyle products
• Developing new silhouettes, organizational features, and functional innovations
• Creating cohesive seasonal print and color collections across multiple retail channels
• Identifying emerging consumer, fashion, and lifestyle trends that influence future product development
• Exploring new materials, trims, finishes, and construction techniques
• Developing renderings, concept presentations, repeat patterns, colorways, and technical files
• Working closely with overseas development teams to refine products throughout sampling and production
• Solving material, construction, cost, and manufacturing challenges while maintaining design intent
• Presenting concepts internally and confidently communicating the consumer insight behind each design
• Helping build long-term product roadmaps and future category expansion opportunities

Great products are built through collaboration.

You'll partner closely with Marketing, Sales, Product Development, Project Management, and overseas factory partners to create products that are both beautiful and commercially successful.

Together you'll:

• Identify consumer white space
• Build seasonal product stories and collections
• Balance innovation with commercial viability
• Ensure products meet retail pricing targets
• Bring retailer‑specific opportunities to life
• Maintain consistency with the Fit + Fresh brand vision

You'll be expected to challenge ideas, inspire others, and elevate the creative standard across every product we develop.

Curiosity is one of the most important qualities for this role.

You'll constantly explore:

• Fashion trends
• Color forecasting
• Materials and finishes
• Consumer insights
• Competitive products
• Li…