Chief Public Affairs Officer

Department

Department of Health

Division

Public Relations & Information

Salary

$99,895.00 - $

Job Profile

JC-- Chief Public Affairs Officer (Non-Union Executive Branch)

Scheduled Work Days & Work Hours

Monday - Friday; 9:00am - 4:30pm with weekend and after-hours as needed.

Non-Standard

Restricted/Limited to Federal funding

Job

Requisition Number

JR103254 Chief Public Affairs Officer (Open)

Pay Grade

C00137 A

Classification

Chief Public Affairs Officer

Class Definition

GENERAL STATEMENT OF DUTIES:
To serve in a highly responsible policy and communications capacity to the Director; to develop and implement the organizational brand strategy and provide guidance and assistance in the development of communications campaigns; to represent the Director, as needed, in communications and agreements with federal, state and local officials on matters relating to the department; to develop and maintain a continuous liaison with and between the department, the General Assembly, and other government officials;

to develop and implement a strategic communications program that includes activities such as constituent and legislative affairs, media relations and planning, digital marketing communications, community outreach, and employee communications.

SUPERVISION RECEIVED:
Works under the general direction of the Director with considerable latitude for the exercise of initiative and independent judgement; assignments are subject to review for results obtained and adherence to rules, regulations, and prescribed policies and procedures.

SUPERVISION EXERCISED:
Plans supervise and reviews the work of subordinates and exercises functional supervision over other staff positions assigned to assist in performance and execution of any specific project.

ILLUSTRATIVE EXAMPLES OF WORK PERFORMED:

* To serve in a highly responsible policy and communications capacity to the Director.

* To develop and implement the organizational brand strategy and provide guidance and assistance in the development of communications campaigns.

* To represent the Director, as needed, in communications and agreements with federal, state and local officials on matters relating to the department.

* To be responsible for developing and maintaining a continuous liaison with and between the various divisions of the Department, other state agencies, the General Assembly, and the Congressional Delegation.

* To develop and implement a strategic communications program that includes activities such as constituent and legislative affairs, media relations and planning, digital marketing communications, community outreach, and employee communications.

* To schedule, staff, and prepare the Director for briefings with internal and external parties, including federal, state, and local officials; community groups; media; and other stakeholder groups.

* To be responsible for the preparation and coordination of assignments and special projects which require departmental policy approval and authorization prior to implementation.

* To contact divisional officials for the purpose of obtaining information and recommendations for the use of the Director in planning, coordinating and directing the various communications services of the Department; to consult with such officials regarding legislation and existing laws and regulations for the purpose of obtaining recommendations relating to their purpose, content and need.

* To provide information to governmental officials, the public or interested parties in accordance with the established policies.

* To serve as the principal source within the Department for the preparation and release of media information material in accordance with instructions and policies.

* To be responsible for researching, writing and editing news releases, articles, and feature materials for use of the news media and advertising agencies; to schedule a continuous flow of informational material to the general public and affected communities for the purpose of providing timely information to improve public understanding and reception to departmental objectives.

* To maintain satisfactory relationships with all media representatives, educational institutions, community organizations and the general public to secure cooperation in the placement use and distribution of informational service.

* To keep departmental officials informed of the Director's decisions and recommendations on programs and policies; to contact such officials at frequent intervals relative to such decisions and recommendations and to make reports thereon.

* To oversee the development and maintenance of all departmental communications initiatives and activities, including constituent and legislative affairs, media relations (press, social, and digital) and planning, marketing, community outreach, and employee communications.

* To do related work as required.

REQUIRED QUALIFICATIONS FOR APPOINTMENT:

KNOWLEDGES, SKILLS AND CAPACITIES: A thorough knowledge of the principles practices and techniques of communication programs; a…