Sr Marketing and Comm Strategies Job Providence area,Rhode Island USA,Marketing / Advertising / PR

Overview

Under general supervision of the SVP of Marketing and Communications, provides marketing support, social media content, writing, primarily for internal communications, proactive media relations, crisis communications, external affairs, issues management and strategic communications planning and consultation with varying areas of emphasis depending upon incumbent’s specific assignment. Is accountable for comprehensive programmatic planning and management. Operates with considerable independence and flexibility within confines of annual work plan and requires limited project supervision and oversight.

Works closely and in collaboration with assigned Brown University Health senior leaders to identify strategic communication priorities. Plans and manages portion of departmental budget related to his/her assigned area(s) of activity. May provide guidance to support personnel assigned to related projects.

Principal Duties And Responsibilities

Assumes principal staff responsibility for major communications and/or marketing programs or projects, including identification of communications or marketing problems and opportunities, assessment of avenues of approach to given communications or marketing needs, preparation of marketing plans, stakeholder communications strategies and/or annual communications plans pertinent to incumbent’s assigned areas, execution of such plans and measurement of marketing and/or communications results.

Maintains regular contact with selected institutional and departmental clients to gather news and information about client department activities, achievements and plans. May have similar regular contacts with external stakeholder groups. Shares information gained by such contacts with other teams in the marketing and communications department, including Public Relations, Internal Communications, Project Management, Content and Digital/Web, as well as other Brown University Health departments including strategic planning and government relations, to support quality improvement and program development.

Works collaboratively with Marketing and Communication teams (Public Relations, Digital, Creative, Content, external affairs Project Management) to ensure the successful execution of marketing communication strategies.

Works with Project Management to continually identify opportunities for process improvement from project intake, to production and distribution to attain maximum resource productivity and most efficiently meet clients’ objectives.

Provides clients with consultation in marketing communications (including traditional, digital and earned media opportunities), sales/physician outreach, product and program development, communications planning, events support, writing and editing, surveying and program evaluation.

Plans, manages and implements varied senior level activities to support full range of marketing communications requirements of assigned clients, including development and implementation of marketing and communications plan development, product and program design, sales/physician outreach. For major projects, assumes the development of comprehensive, long-term marketing strategy, including financial and volume targets.

Develops, tracks and revises overall marketing budgets to support assigned clients.

May organize sales plans and undertake direct sales contacts with referral sources, insurers, patients or other customers.

Participates in creative development process for marketing communications efforts including digital, social media, print collateral, print, broadcast, outdoor and online advertising and other promotional approaches. Supervises, in conjunction with project management, the overall execution of marketing communications strategies and tactics.

Develops, monitors and regularly reports outcomes of process to track marketing and communications plan results.

Develops expertise in and monitors national, regional and local trends affecting assigned issues such as health care reform, not-for-profit tax exempt status, executive compensation, community benefit activities, labor relations and other policy issues. Contributes to department’s issues files in…