Assistant Director, Digital Content

Assistant Director, Digital Content

The Assistant Director, Digital Content in Advancement Communications is a versatile content development and digital media/publishing specialist who provides expertise and support for digital communications efforts that advance Brown's fundraising and alumni engagement priorities. This includes planning, writing, editing, and producing copy, graphics, and multimedia for multiple channels—with a primary focus on social media and including web articles and content for other projects—ensuring that all content is aligned with strategic priorities and messaging and is relevant and engaging to audiences.

This Assistant Director plays a lead role in the creation of an editorial calendar for Advancement's social media channels and works with key division partners to plan for and create content that aligns with and supports Division goals.

This position manages the production, publishing, and maintenance workflows for content on multiple social media platforms and channels and leads the measurement and analysis of these efforts—including paid social advertising—to continually improve communications and social media efforts that are crucial to the success of Brown's ongoing digital engagement.

Reporting to the Director, Content Strategy and Planning, the Assistant Director, Digital Content is a strong collaborator, working closely with other content creators, strategists, designers, videographers, project managers, and division staff to successfully define and execute projects and ensure the highest quality and effectiveness. This role contributes to the effectiveness of priority University initiatives by participating in cross-departmental working groups, facilitating ongoing communication with other University content creators, and ensuring content coordination and amplification across relevant channels on a regular basis.

In addition, the role provides editorial support for other collateral and communications pieces as needed, contributing creativity, expertise, and consultation on Division projects and supporting strategies on how to best use communications channels to meet division goals.

Education and Experience

• Bachelor's degree or equivalent combination of education and experience
• Minimum of 4 years of experience in a related field such as media, communications, and/or marketing.

Job Competencies

• Ability to utilize team collaboration and project management tools like Slack and Click Up
• Experience with Adobe Illustrator, InDesign, and other Adobe Creative Suite programs
• Basic knowledge of HTML/CSS, SEO, web UX/UI design best practices
• Experience with social media, web, and email platforms, publishing and content management systems. Experience in reporting, measuring, and analyzing social media data analytics and familiarity with related tools. Ability to assess content performance as a basis for planning.
• Familiarity with current and emerging social media platforms, content trends, and best practices.
• Demonstrated proficiency or expertise developing and distributing content for social media and editorial communications channels, including format-appropriate writing, digital photography, and video reels. Ability to independently manage and execute on a content calendar.
• Superb verbal and written communication skills, with excellent proofreading skills and attention to detail. Strong storytelling and interviewing skills.
• Familiarity with laws and statutes governing privacy, copyright, fair use and other areas of intellectual property as they pertain to distributing content
• Familiarity with web content management systems
• Demonstrated judgment and quality level needed for managing content on online platforms
• Familiarity with the Google Suite and Constant Contact or other related products and services.
• Proficiency in consistently applying institutional brand and established editorial style guidelines.
• Ability to collaborate effectively with colleagues at all levels and manage projects that involve multiple stakeholders, steps, deadlines, and assets.
• Strategic thinker and problem-solver who can align content work with project and program goals. Experience with ideating and developing…