Head of Brand & Market Activation

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** This role requires occasional presence at our Rhode Island headquarters and on-site collaboration with our New England team.**

You’ve built your career around the moments when something important needed to break through — shaping the corporate story that needed to land, the product or service launch that had to create demand, and the ambiguous idea that needed a sharper narrative, a bigger stage, and a path to revenue.

Over time, your work likely moved beyond traditional marketing into the places where growth is actually created: innovation, corporate strategy, incubation, commercialization, and activation. You became the person leaders call when something is important but not yet fully formed — when the idea is nascent, the market is unclear, and the opportunity needs someone who can turn raw potential into the catalyst that moves the business.

You know how to find the energy inside an idea, give it language, shape the activation strategy around it, rally people behind it, and turn attention into leads, pipeline, and growth. And if you’re honest, that is the work you still want more of — the thrilling, messy, high-impact work of taking something new and making the market care.

You want the seat where growth strategy, brand-building, service activation, and commercial ambition all meet. Where you’re not just amplifying what already exists, but creating the ideas, narratives, and activation strategies that make something new impossible for the market to ignore.

SQA Group is looking for a Head of Brand & Market Activation to turn our most important growth bets into market momentum — moving new ideas from internal potential to external demand, pipeline, and revenue. This is not a traditional Head of Marketing role. It is a market-building role for someone who knows how to work at the intersection of brand, innovation, and commercial activation.

Reporting to our Chief Growth & Innovation Officer — and serving as an essential partner to our executive leadership team — you will own a portfolio of Activation Charters: high-priority growth mandates tied directly to our revenue goals, innovation agenda, and business strategy.

Your first and most important charter: activate our Foresight & Futures business unit.

Every leader is thinking about the future. What will change? What can’t we see? Are we doing enough to protect, adapt, and grow? Foresight & Futures is our boldest bet on what comes next in business — a practice built to help leaders navigate ambiguity, prepare for multiple possible futures, and pressure-test today’s strategies, investments, and innovations before the market forces their hand.

The stakes are high. Our vision is big. The category is still forming. And you will play a leading role in making SQA Group one of the most visible, credible, and sought-after voices in this space.

Your charter includes:

• Architect the market activation strategy and integrated campaigns that establish Foresight & Futures as a distinct, commercially relevant practice
• Build the narratives, flagship campaigns, content, and thought leadership that make our point of view sharp, useful, and memorable
• Turn our executive Think Tanks, cohorts, and experiential programs into connected engines for audience growth, pipeline, and revenue
• Conceive bold brand moments and unconventional activations that earn participation, attention, and executive engagement
• Shape the integrated demand strategy that connects audience, content, campaigns, experiences, and nurture — and partner with Growth Marketing & Operations and Sales to turn market attention into qualified opportunities, pipeline, and revenue

Foresight & Futures will hold the majority of your initial focus, but you won’t be single-threaded. You will also advance a focused portfolio of secondary Activation Charters tied to SQA Group’s other critical growth priorities. That might mean:

• Partnering with technology leaders to bring our newest AI and decision intelligence capabilities to market
• Working with strategic technology partners to create joint and integrated go-to-market campaigns
• Spotting…