Media Planner​/Buyer

RDW Group is a full-service marketing and communications agency known for delivering strategic, creative, and results-driven solutions for our clients. Headquartered in Providence, Rhode Island, we are one of New England’s largest and longest-operating independent communications firms. Our team is passionate about helping clients grow their brands through thoughtful strategy, innovative thinking, and measurable outcomes.

The Media Planner/Buyer is responsible for developing integrated media strategies, planning and purchasing media across multiple channels, managing vendor relationships, and optimizing campaign performance. This individual will serve as a key strategic partner to internal teams and clients, ensuring media investments are aligned with business objectives and deliver measurable results.

• Develop integrated media plans that align with client objectives, target audiences, budgets, and campaign goals.
• Create cross-channel media strategies across digital, streaming, broadcast, out-of-home, and emerging media platforms.
• Conduct audience research and leverage industry tools to identify effective targeting, segmentation, and geographic strategies.
• Evaluate media opportunities, platforms, and partnerships to recommend the most effective media mix.

• Manage the RFP process, negotiate rates, secure placements, and execute media buys across multiple channels.
• Build and maintain strong relationships with media vendors and platform partners.
• Coordinate campaign implementation, trafficking, and tracking with internal teams and external partners.
• Set up and monitor campaign delivery and performance within self-service media platforms where applicable.
• Communicate paid search and social media plan details to internal specialists to ensure integrated execution.

• Manage media budgets, allocations, pacing, and forecasting.
• Ensure campaigns are delivered within approved budget parameters.
• Reconcile media invoices and resolve discrepancies with vendors in a timely manner.

• Monitor and analyze campaign performance.
• Contribute to performance reports and present key insights and actionable recommendations to internal teams and clients.
• Partner closely with account management, creative, analytics, and digital teams to deliver integrated campaigns.
• Participate in client meetings and provide strategic media recommendations.
• Maintain accurate documentation, schedules, and reporting across assigned accounts.

• 3–5 years of experience in media planning and buying, preferably within an agency or in-house marketing environment.
• Experience planning and executing campaigns across traditional and digital media channels.
• Strong understanding of media measurement, attribution, analytics, and optimization practices.
• Excellent analytical, organizational, and project management skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong written, verbal, and presentation communication skills.
• Demonstrated ability to build productive relationships with clients, vendors, and internal stakeholders.
• Self-starter with exceptional attention to detail and a proactive approach to problem-solving.

• Google Campaign Manager or other ad serving platforms
• Advantage Media Manager
• Nielsen Scarborough
• Self-serve streaming platforms
• Programmatic ad buying platform experience a plus
• 11 paid holidays
• Generous paid time off
• Medical insurance with 70% employer contribution
• Dental and vision coverage
• 401(k) with employer contribution
• Discretionary annual bonus program
• Flexible hybrid work environment

We operate a flexible work environment, with the expectation of a minimum of 3 days a week in the Providence office.

All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, religion, nationality, veteran status or sex. All employment decisions are based on qualifications, merit, and business needs.