Senior Specialist, Marketing

Job Description

The U.S. Vaccines business unit is a priority area for our company due to identified growth opportunities supported by vaccine launches and through increased utilization of our inline vaccines. The Contracting and Distribution Strategies (C&DS) Team is responsible for optimizing Our Company's commercial & portfolio relationships across the various customer segments and distribution channels in the vaccine market. The C&DS team works collaboratively across the U.S. Vaccines BU (marketing and sales teams), Integrated Account Management, and the many Operational headquarters extended teams to ensure contractual access to our vaccines for our customers, including Wholesalers/Distributers, Physician Organization, Buying Groups, Health Systems, Medical Groups, Individual Health Care Provider Offices, the CDC, VA, DoD, Other Public Health Entities etc.

The C&DS team is committed to ensuring our customer facing teams have effective tools and resources to support strategic conversations focused on our commercial offers and purchasing logistics. Through market analysis and field feedback, we strive to evolve Our Company strategies & resources to provide a first in class customer experience. The C&DS Promotion Manager role will be responsible for the management and strategic development of promotional resources for the full C&DS team.

The position is based out of Upper Gwynedd, PA and will report to the Director, U.S. Vaccines Contracting and Customer Experience with in the C&DS organization.

• Work closely with C&DS Product Marketing Owner (PMO), Customer Managers, and Field Execution Leader to develop resources that align contracting & customer engagement needs.
• Directs projects to ensure that all resources meet the strategic objectives of the customer manager for that contracting segment & support the effectiveness of field execution needs.
• Leads the development planning for the C&DS external facing tools and resources for customer facing teams and deployment across multiple platforms.
• Partners with the other members of C&DS (SMEs), product & customer marketing teams, external agency partners, development team members and third-party deployment vendors to ensure that all assets meet the strategic and communication objectives for the customer segments and commercial programs.
• Maintains working knowledge of promotional review systems and regulatory guidance to effectively deliver compliant assets/programs.
• Manages the release plan for asset development "end to end" through appropriate internal and external support services through content creation, design, scheduling asset review time, commercial legal review, promotional review (One Review), production, and deployment.
• Manages the C&DS asset library to identify expirations and required content updates to in market resources.
• Manages creative Agency relationships, oversight of their operational proficiency, and includes the creation and monitoring of Agency scope of work (SOWs) and Agency evaluation process, as needed.
• Oversee the appropriate administration of promotional budgets for projects and deliverables.

• Develops an understanding of private and public sector segments to provide actionable insights informing resource execution strategy as well as implementation.
• Helps develop and evolve resources to support segment strategies, including incorporating and supporting the new L3 Commercial Framework, while partnering with the Field Engagement Lead, Customer Managers, and Product Contracting & Marketing Owner to ensure strategic choices maximize utilization of resources in support of business objectives.
• Guides implementation plans for segment types and partners with extended team members for input on ongoing strategy/resource development action items.
• Creates routine and ad hoc internal presentations to leadership and customer-facing Account Executives.

• Minimum: BA/BS Degree and/or Associates Degree with 5+ years of experience.

• 3 years of combined sales, marketing, market research, promotion, or equivalent experience.
• Ability to think strategically across multiple segments.
• Knowledge of the development process for pharmaceutical promotional materials, including the Med-Legal / Promotional Review process, including Promo Mats experience.
• Working in a fast-paced, cross-functional environment while managing multiple projects and stakeholders.
• Proven problem solving and exceptional project management skills.
• Strong communications skills and self-motivated mindset.

• Prior working knowledge in pharmaceutical, vaccines, biotech, or other related regulated industries.

Required Skills: Account Management, Account Management, Adaptability, Biotechnology, Business Planning, Commercial Account Management, Commercial Laws, Customer Engagement, Customer Management, Cytotechnology, Data Analysis, Data Analytics, Financial Analysis, Managed…