Director, FILSPARI Digital Marketing

Department: 104200 HCP Marketing

Location:

San Diego, USA
- Remote

At Travere Therapeutics, we recognize that our exceptional employees are vital to our success. We are a dedicated team focused on meeting the unique needs of rare patients.

Our work is rewarding - both professionally and personally - because we are making a difference. We are passionate about what we do.

We are seeking talented individuals who will thrive in our collaborative, diverse, fast-paced environment and share in our mission - to identify, develop and deliver life-changing therapies to people living with rare disease. We stick by our values centered on patients, courage, community, and collaboration to pursue our vision of becoming a leading biopharmaceutical company dedicated to the delivery of innovation and hope to patients in the global rare disease community.

At Travere Therapeutics, we are in rare for life. We continue to courageously forge new paths as we move toward a common goal of elevating science and service for rare patients.

The Director, FILSPARI Digital Marketing leads the U.S. digital marketing strategy and omnichannel activation for FILSPARI (sparsentan) across healthcare professional (HCP) and patient/caregiver audiences. FILSPARI is approved in the U.S. for IgA nephropathy (IgAN) and focal segmental glomerulosclerosis (FSGS), two rare kidney diseases. The role covers branded and unbranded marketing for current and potential future indications and provides strategic oversight of FILSPARI within the Travere-wide omnichannel ecosystem.

Reporting to the Executive Director, FILSPARI Marketing, this role is the senior FILSPARI Marketing leader for digital channels, paid media, CRM, measurement, and omnichannel activation. The Director has final authority for FILSPARI digital channel and investment decisions and leads brand-level activation within the enterprise omnichannel strategy and operating model owned by Digital Innovation & Strategy. The role leads the Associate Director, Digital Marketing and holds the media agency of record and media measurement partner accountable for strategy, performance, and continuous improvement.

• Establish and lead an integrated U.S. digital marketing strategy and annual priorities for FILSPARI across HCP and patient/caregiver audiences, branded and unbranded initiatives, and current and potential future indications.
• Translate HCP and Patient Brand strategies and customer insights into customer journeys, channel roadmaps, engagement sequencing, and coordinated plans across digital and personal channels. Partner with Digital Innovation & Strategy to apply Travere's enterprise omnichannel strategy and operating model to FILSPARI.
• Serve as the final FILSPARI Marketing decision-maker for digital channel strategy, media mix, digital activation, investment allocation, optimization, and partner recommendations. Lead media targeting for HCP and patient/caregiver segments defined and prioritized by HCP and Patient Brand Marketing.
• Own and manage the FILSPARI digital marketing budget. Recommend allocation across channels and partners and ensure investments deliver against Marketing and business objectives.
• Lead paid media strategy and activation across HCP and patient/caregiver audiences. Scope includes strategic and tactical media planning, SEO and SEM, social media, in-year optimization, and evaluation of emerging channels.
• Lead FILSPARI CRM and email strategy, audience segmentation, personalization, and first-party data activation. Define journeys, triggers, testing, and business requirements in partnership with Digital Innovation & Strategy. Ensure activation uses Travere-approved systems and follows established Privacy, Legal, Compliance, consent, and data-governance review and approval processes.
• Set the digital asset requirements for each channel, including formats, asset mix, sequencing, testing, and performance-driven refresh needs. HCP and Patient Brand Marketing own content strategy, positioning, messaging, creative development, asset production, promotional review, and final approval.
• Partner with HCP and Patient Brand Marketing on Brand-owned FILSPARI websites. Recommend key site actions, success measures, user experience improvements, SEO, analytics, media-to-site integration, testing, and performance optimization. Brand Marketing owns site objectives, content, creative, approvals, and the overall roadmap.
• Apply Travere's established measurement framework to FILSPARI. Define Marketing-specific KPIs, analytical questions, reporting cadence, attribution needs, and test-and-learn priorities in partnership with Commercial Analytics.
• Use performance data to improve customer progression, media efficiency, return on investment, agency effectiveness, and future resource allocation.
• Serve as the primary liaison between agency partners and Brand Marketing for digital…