Advanced Specialist, Product Marketing

JOb TITLE - Advanced specialist, product Marketing

DESCRIPTION:

Also known in the market as Product Marketing Manager

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world‑class learning, assessment, and workforce development solutions. We help organizations plan, assess, and grow their talent through AI-driven insights, innovative assessments, and industry-recognized certifications. Our goal is simple. We want people to thrive in work and in life, and we equip global enterprises with the tools to make that possible.

We partner with C-suite executives, IT, HR, and L&D leaders to help them future-proof their workforce. Our solutions unlock potential, build capability, and create stronger teams in a rapidly changing world.

Location - US, preference will be given to candidates in the Eastern/Central time zones to allow sufficient overlap with European colleagues.

This is a high-impact role that sits at the center of Pearson’s next chapter of innovation. As a Product Marketing Manager, you will play a critical role in shaping our go-to-market approach for our top product portfolio. You will lead the plan for several key initiatives from strategy through execution while working closely with internal and external creative teams.

• Build and scale a net-new growth program targeting emerging audiences and market opportunities, creating the audience strategy, go-to-market approach, messaging, content ecosystem, and activation framework needed to drive adoption and revenue.
• Build and lead a comprehensive competitive marketing program that strengthens Pearson's market position through competitive intelligence, SEO strategy, analyst and influencer engagement, and a robust comparison content strategy.
• Develop high-impact buyer guides, competitive comparisons, thought leadership, and response frameworks that counter misleading competitive narratives, address market misinformation, and help Pearson win high-intent buying conversations while reinforcing our unique value and differentiation.

• Serve as a strategic product marketing partner for assigned projects, quickly building subject matter expertise and translating complex offerings into clear, compelling market narratives.
• Develop and execute go-to-market plans, with clear objectives, audiences, deliverables, owners, milestones, and measures of success.
• Conduct competitive and market analysis using buyer research, search behaviour, review sites, competitor content, and other relevant data sources.
• Create differentiated positioning, messaging, comparison content, buyer guides, sales enablement, case studies, pitch materials, and product marketing assets.
• Partner with Digital teams on SEO, paid and organic activation, audience journeys, and campaign execution.
• Manage multiple projects and shifting priorities with strong judgment, transparency, and follow-through.

• 8+ years of product marketing experience within a global organization, ideally supporting B2B, enterprise, SaaS, technology, learning, HR, or workforce solutions.
• Demonstrated experience in competitive marketing, including competitive intelligence, differentiated positioning, comparison content, sales enablement, competitive SEO, or reputation defense.
• Proven experience developing and executing go-to-market plans from strategy through activation and measurement.
• Strong project leadership skills, with the ability to enter a new area quickly, create structure, drive cross-functional alignment, and deliver high-quality work on time.
• Excellent writing and storytelling skills, with the ability to simplify complexity and create persuasive content for…