Sales Manager Bench

Overview

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity. Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.

Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

The application window is anticipated to close within 30 days of the date of the posting.

• Participate in on-the-job training experiences for the Sales Manager role, learn new skills about senior living, and demonstrate increasing proficiency and expertise with sales and marketing responsibilities within the Brookdale organization. The Brookdale Bench Program will prepare you to assume the Sales Manager role at one of our communities.
• Maintains and/or improves the occupancy level of the community in accordance with the marketing and business plans. Utilize established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
• Manage the sales process by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about the community’s services and programs. Respond promptly to every telephone call, email, and Internet or in-person inquiry. Complete weekly follow-up calls, letters, and tours as defined by the community marketing plan.
• Coordinate and complete all activities needed for a sale and convert deposits to move-ins, including visiting the prospect’s home, health care providers, or other locations to conduct initial assessments or sales presentations and ensuring that the required forms are completed by the prospect, his/her physician and family prior to the move in.
• Keep management and other key associates abreast of the status of all prospective move-ins. Track and record pre-residency steps to facilitate communication.
• Coordinate with the business development coordinator/director on a weekly basis regarding business development efforts to meet or exceed the established goals for professional leads assets by the community marketing plan. Contact local sources including legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts that are not part of the business development coordinator/director referral contacts.
  
  Manage the business development activities noted above in the absence of business development associates.
• Develop and maintain relationships with and generate leads through residents, family, and professional referral sources on a weekly basis. Provide information and conduct presentations about community services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.
• Effectively manage community inventory and look for opportunities for increasing revenue and creating other revenue streams.
• Represent the community and increase awareness through participation in outside events, professional groups, and community involvement in the local market. Use relevant community knowledge and research to plan, coordinate, and implement monthly prospect and/or referral source activities and events as specified by management and the community marketing plan. Follow up and execute sales process with all leads from events.
• Assist management with resident retention through new resident welcome events, resident referral programs, outside community visits to current hospitalized residents, and other programs as outlined in the marketing plan or by the Regional Sales & Marketing Manager.
• Partner with management to develop and execute marketing plans and achieve community occupancy goals. Research and…