Manager, Outreach

Reporting to the Director, Outreach and Entrepreneur Recruitment Manager has the lead role in generating a strong pipeline of qualified and eligible business applicants for each of three cohorts annually to the grant-funded Goldman Sachs 10,000 Small Businesses program. Primary responsibilities include creating and implementing a comprehensive marketing and outreach plan to meet the recruitment goals of the program, making public presentations, hosting information sessions, participating in other events, and making direct pitches to small business owners to enroll in the program.

The Manager will identify, develop, and cultivate partnerships with relevant stakeholders, such as business Chambers and associations throughout the region, entrepreneurship training programs, CDFIs and other lending institutions, industry associations, small business and entrepreneurship organizations, commercial corridor organizations in order to ensure robust participation and full enrollment in 10

KSB peer learning cohort.

• Generate an applicant funnel to meet or exceed the number of businesses required by the grant in each of 3 cohorts annually.
• Track and report to Director and other program partners on outreach metrics, and yield for each event or outreach activity.
• Develop and execute a comprehensive outreach and marketing plan in order to attract a robust consistent pipeline of interested and eligible businesses to the program.
• Manage the recruitment process for each cohort, including follow-up and continual contact with interested applicants to get them to full completion of all stages of the application process.
• Work collaboratively with leadership and staff in order to leverage existing knowledge and relationships in the small business development arena.
• Develop and effectively manage relationships with key regional stakeholders in the entrepreneurship ecosystem who can contribute to the success of the program by promoting 10
  
  KSB to their eligible constituents.
• Utilize multiple methodologies to develop a strong pipeline including, but not limited to presenting, coordinating, and running information sessions, mini-mods, and other events; networking and attending events within the ecosystem to recruit program participants directly; using various forms of communication and marketing strategies including approved social media, direct mail, and the program website to promote the program.
• Utilize tracking system to identify and work with previous cohort applicants to complete all stages of the application process.
• Work closely withICIC, a Goldman Sachs recruitment partner, and other 10
  
  KSB team members in ensuring an effective recruitment strategy, consistent with the funder’s guidelines.
• Utilize approved program collateral and marketing tools, to promote the program.
• Identify regional networking events, venues, and activities targeting small businesses, and regularly attend these events; make presentations and staff 10
  
  KSB information tables.
• Work with the Alumni Manager to leverage alumni to recruit peers into the program, and to participate or host peer events promoting the benefits of the program.
• Identify and establish relationships that will enable the program to ensure participation rates among key targeted business owner populations including women-owned businesses, underserved community businesses, and other program targets.

• Significant collaboration cross-functionally with chambers, economic development offices, and financial institutions statewide. Acts as subject matter expert managing community and partnership outreach and relationship management. Decisions have critical impact on program reputation and long-term partnership sustainability. Considerable responsibility for program/project resource allocation including event expenses and marketing materials

• Manages lender breakfasts and coordinates complex partnerships with Mountain West Small Business Finance.
• Creates and implements tactical outreach plans solving complex recruitment challenges across diverse markets. Provides advanced technical expertise tracking ROI and analyzing effectiveness of outreach strategies. Frequently advises on complex matters related to lead cultivation and application pipeline management. Recommends solutions that influence desired outcomes for application volume and quality. Considerable collaboration with Program Manager coordinating recruitment targets and timeline management.

• Works with management to translate institutional goals into daily outreach across complex rural geography. Problems span wide range of challenging matters including geographic barriers, limited infrastructure, and trust-building. Substantial accountability for achieving 40% rural applicant target critical to grant compliance. Demonstrates creativity and innovation adapting outreach strategies for dispersed populations. Develops strategic partnerships with AOGs and regional councils requiring…