Principal Product Manager - Incubation

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are the creators and stewards of the Experience Management category serving over 18K clients globally.

This isn't a roadmap-and-PRD PM role. We're building a new incubation team at Qualtrics — one that takes early-stage business ideas through a structured, disciplined process to either validate them into real products or kill them quickly and honorably. We're looking for someone with founder energy: intellectually curious, genuinely humble, obsessed with customers, and willing to dig through ambiguity until the right path emerges.

• Take raw business ideas from hypothesis to validated (or honestly invalidated) product concepts through disciplined experimentation.
• Talk to customers constantly — not to confirm what you already believe, but to genuinely learn what's true.
• Define what "success" and "failure" look like at each stage of incubation, and use that clarity to move fast and kill bad ideas without ego.
• Work across Qualtrics to pull in domain expertise, data, and resources without needing a formal mandate.
• Make the case for — or against — a concept clearly and honestly, to the team and to leadership.

• Deep, hands‑on experience with early‑stage product development and structured de‑risking methodologies.
• Direct visibility with senior leadership on high‑stakes bets that could define Qualtrics' next category.
• Breadth across multiple product domains as you work through successive incubation concepts.
• Sharper customer instincts — developed by doing real discovery on real problems, repeatedly.

• Run structured discovery on potential product concepts: customer interviews, competitive landscape, market sizing.
• Define and run fast, lightweight experiments to pressure‑test core assumptions before significant investment.
• Work with a small pod — design, engineering, data — to build the minimum needed to learn, not to ship.
• Synthesize signals from customers, partners, market, and internal stakeholders into a clear, honest point of view.
• Present findings and recommendations to leadership — including when the right call is to stop.
• Move with urgency. Avoid analysis paralysis. Push to the next learning.

• 7 years of product management experience, with meaningful time in early‑stage or 0→1 product work.
• Real evidence of intellectual humility — you've changed your mind based on customer feedback, and you can tell that story.
• Demonstrated comfort operating without a clear roadmap, established process, or predefined success metrics.
• Experience building and invalidating product concepts — not just launching features on an existing product.
• Strong customer instincts and a genuine preference for being in the room with customers early.
• Ability to connect disparate signals — market data, user research, business model, technical feasibility — into a coherent thesis.

This is a new function 're not a polished machine yet — and that's intentional. The team takes potential business ideas and puts them through a controlled de‑risking process: structured discovery, fast experimentation, honest evaluation. Some concepts will make it. Many won't. The PM in this role needs to be okay with both outcomes — and, honestly, a little energized by the uncertainty.

• Experience Bonus:
  Qualtrics offers US employees an annual $1,800 "experience bonus" to provide an experience they might not otherwise have.
• The satisfaction of doing genuinely new things — not just iterating on what already exists.
• A small, high-trust team where your judgment shapes what gets built (and what doesn't).

Our hybrid work model is elegantly simple: we all gather in the office three days a week;
Mondays and Thursdays, plus one day selected by your organizational leader.

Qualtrics is an equal opportunity employer.

Washington State Base Annual Pay Transparency Range: $199,500—$262,000 USD.