Social Media Content Creation Specialist; part-time

Social Media Content Creation Specialist (part‑time / 28 hrs per week)

BYU University Communications is seeking a creative, strategic, and highly skilled social media professional to serve as the primary content creator for the university’s official social media channels.

• Serve as the primary content creator for BYU’s official social media channels, developing engaging photo, video, and short‑form content that tells the story of the university.
• Conceptualize, film, edit, and publish high‑quality short‑form videos and other multimedia content optimized for social platforms.
• Identify and pursue compelling storytelling opportunities by collaborating with students, faculty, staff, and campus partners.
• Source and curate high‑quality user‑generated content.
• Collaborate with the social media team to develop and execute content strategies that support university priorities and highlight BYU’s unique mission.
• Analyze social media performance and provide recommendations based on analytics and audience insights.
• Monitor social media comments and messages and assist with community management.
• Collaborate with and provide shared oversight of student social media interns.

Ideal candidates are exceptional storytellers who can think strategically, create independently, and thrive in a collaborative environment. They should have a deep understanding of social media trends and best practices and be passionate about producing content that resonates with digital audiences.

• Bachelor’s degree in Public Relations, Advertising, Communications, Marketing, Digital Media, or a related field.
• Proven experience managing social media accounts and creating content for digital platforms.
• Demonstrated experience creating, filming, and editing short‑form video content for social media.
• Strong proficiency with video editing software.
• Exceptional written and verbal communication skills.
• Strong understanding of social media platforms, trends, and content best practices.
• Experience using social media analytics and applying data to inform content decisions.
• Ability to work independently while also collaborating effectively with a team.
• Strong organizational skills and the ability to manage multiple projects and deadlines.

• Experience in digital storytelling within the higher education vertical.
• Some proficiency in graphic design and/or photography.
• Experience supervising or mentoring student employees or interns.
• Experience with social listening, community management, and content strategy development.

• 401(k) – BYU automatically contributes 8% at no cost to you. If you contribute 5%, BYU adds an additional 4% (rehires may qualify for different retirement plans).
• Employee assistance program, available to the employee and all members of their household.
• May be eligible for tuition benefits after two years.
• Access to the library.
• Free on‑campus parking.
• Free UTA passes for employees, spouses, and qualified dependents.
• Discounts at the BYU Store and for many events at BYU.

Pay Grade: 51

Typical Starting Pay: $28.25 – $36.25 per hour

Members of The Church of Jesus Christ of Latter‑day Saints must hold and be worthy to hold a current temple recommend.

Brigham Young University is an equal‑opportunity employer, including disability and protected veteran status.