Senior Manager, Platform Strategy & Audience Engagement

Overview

Senior Manager, Platform Strategy & Audience Engagement
BYUtv | BYUradio is seeking a visionary Senior Platform Manager to lead digital platforms and scheduled content and drive audience engagement across apps, websites, and programming. At BYU Broadcasting, we create content that entertains, uplifts, and inspires, rooted in values and creativity. You’ll join a collaborative, data-driven environment where your leadership shapes how millions experience our content and makes a measurable impact.

(Explore our inspiring content  and byuradio.org.)

• Lead strategy for BYUtv and BYUradio platforms, aligning programming, product experiences, and audience engagement initiatives
• Mentor and guide managers across Digital Product & Merchandising, Programming, and Customer Engagement
• Use analytics and audience insights to inform scheduling, content discoverability, and marketing campaigns
• Collaborate with Marketing, Creative, and Technology teams to innovate and elevate platform experiences
• Champion cross-platform storytelling, personalization, and engagement initiatives that grow and retain audiences

• A firm commitment to the mission of BYU and BYU Broadcasting
• Bachelor’s degree in marketing, media, communications, or a related field; advanced degree a plus.
• 7+ years of leadership experience in digital media, product management, programming, or audience engagement
• Strong strategic thinking, leadership, and people management skills
• Expertise with analytics tools, UX/UI best practices, CRM/CEM platforms, and digital/OTT ecosystems
• Experience integrating digital platforms, programming strategy, and customer lifecycle initiatives to drive audience growth and engagement

• Familiarity with entertainment programming, digital merchandising, UX/UI best practices, CRM/CEM platforms (e.g., Salesforce, Adobe Experience Cloud).
• Experience with OTT and app ecosystems, as well as traditional and digital broadcast scheduling.
• Proven success driving innovation in cross-platform audience engagement and retention.

In addition to our competitive pay structure, this position comes with fantastic benefits, including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family members
• Access to athletic facilities
• Excellent medical/dental benefits
• Short/long-term disability benefits
• Paid parental and maternity leave
• Wellness Program
• Free on-campus parking
• Free UTA passes for employees, spouses, and qualified dependents
• Discounts at the BYU Store and for many events at BYU

Pay Grade: 55

Typical Starting Pay: $92,000 - $119,000

The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.

• Please attach a cover letter with your resume when applying.
• If the job doesn’t have a post-end date, the job could close at any time on any day

All Staff positions require a resume.

Refer to the Job Posting for any additional required documents.

Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!