Associate Director, Programmatic

Associate Director, Programmatic

The Associate Director, Programmatic is responsible for leading the deployment function for one of our largest enterprise clients, ensuring programmatic strategies are translated into flawlessly executed campaigns king closely with Strategy, Performance, Ad Ops, and Delivery teams, the role oversees the people, processes, and operational standards required to build, launch, optimize, and maintain complex enterprise media programs. The senior day‑to‑day leader for the deployment team, the Associate Director mentors managers and associates across a distributed team structure while fostering a culture of accountability, precision, collaboration, and continuous improvement.

The role also drives the deployment of AI‑enabled workflows that improve efficiency, quality assurance, operational consistency, and team productivity.

• Lead and mentor a team of Managers and Associates across U.S., nearshore, and offshore teams, fostering professional growth and a high‑performing team culture.
• Partner closely with the Strategy/Performance and Ad Ops teams to translate strategy into execution and ensure optimizations are implemented accurately and efficiently.
• Own the successful deployment lifecycle across all campaigns within the team’s remit, overseeing campaign build, trafficking, QA, launch, optimization implementation, and post‑launch validation.
• Lead campaign architecture and account structure development, establishing scalable frameworks that support performance, reporting, optimization, and operational excellence.
• Serve as the senior escalation point for deployment challenges, launch risks, tracking discrepancies, platform troubleshooting, and operational issues while maintaining governance standards, quality assurance processes, and best practices.
• Identify, test, and operationalize AI‑powered solutions that streamline campaign deployment, quality assurance, project management, documentation, and optimization workflows.
• Lead internal project management across programmatic deployment efforts, developing deployment roadmaps, launch calendars, implementation checklists, and operational documentation that support timely, scalable, and error‑free delivery.
• Collaborate effectively across functional departments, including Ad Operations, Data Science & Analytics, Integrated Media Strategy & Planning, Project Management, and other media craft teams to deliver seamless campaign execution.
• Continuously identify, build, and scale process improvements, automation, and AI‑enabled workflows that enhance deployment velocity, quality assurance, documentation, operational efficiency, and overall team effectiveness.
• Promote DEPT®'s values while creating an inclusive, collaborative environment that supports learning, innovation, and growth.

• 5–7 years of programmatic media experience within an agency environment, including experience supporting large, complex, enterprise‑level clients.
• Advanced proficiency across leading programmatic platforms, including The Trade Desk, DV360, Amazon DSP, and Google Ads. Deep expertise in Google Ads and You Tube is required for this role.
• Deep expertise in campaign architecture, account structure development, media deployment, quality assurance, trafficking, launch management, and optimization implementation.
• Proven experience leading and developing teams, with the ability to coach, influence, and create opportunities for others to grow.
• Extensive experience managing complex deployment workflows across multiple stakeholders, timelines, and work streams while maintaining exceptional attention to detail.
• Strong understanding of project management principles, operational planning, launch governance, and process development within enterprise media environments.
• Confident mastery of campaign troubleshooting, measurement validation, tracking verification, and quality assurance across complex programmatic campaigns.
• Demonstrated ability to build trust, stay organized, manage competing priorities, and deliver high‑quality work in fast‑paced, evolving environments.
• A "get sh
  * t done" mentality when it comes to solving operational challenges, removing…