Senior Manager, Platform Strategy & Audience Engagement

Why Work at BYUAs the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.”Our

unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work.

Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.

Senior Manager, Platform Strategy & Audience EngagementBYUtv | BYUradio is seeking a visionary Senior Platform Manager to lead digital platforms and scheduled content and drive audience engagement across apps, websites, and programming. At BYU Broadcasting, we create content that entertains, uplifts, and inspires, rooted in values and creativity. You’ll join a collaborative, data-driven environment where your leadership shapes how millions experience our content and makes a measurable impact.

(Explore our inspiring content  and byuradio.org .)What you'll do in this position:

Lead strategy for BYUtv and BYUradio platforms, aligning programming, product experiences, and audience engagement initiatives

Mentor and guide managers across Digital Product & Merchandising, Programming, and Customer Engagement Use analytics and audience insights to inform scheduling, content discoverability, and marketing campaigns

Collaborate with Marketing, Creative, and Technology teams to innovate and elevate platform experiences

Champion cross-platform storytelling, personalization, and engagement initiatives that grow and retain audiences

What qualifies you for this role:

RequiredA firm commitment to the mission of BYU and BYU Broadcasting Bachelor’s degree in marketing, media, communications, or a related field; advanced degree a plus.
7+ years of leadership experience in digital media, product management, programming, or audience engagement

Strong strategic thinking, leadership, and people management skills

Expertise with analytics tools, UX/UI best practices, CRM/CEM platforms, and digital/OTT ecosystems

Experience integrating digital platforms, programming strategy, and customer lifecycle initiatives to drive audience growth and engagement

Preferred

Familiarity with entertainment programming, digital merchandising, UX/UI best practices, CRM/CEM platforms (e.g., Salesforce, Adobe Experience Cloud).

Experience with OTT and app ecosystems, as well as traditional and digital broadcast scheduling.

Proven success driving innovation in cross-platform audience engagement and retention.

Join us and lead digital experiences that inspire, engage, and grow audiences worldwide!

What we offer in return:

In addition to our competitive pay structure, this position comes with fantastic benefits , including:401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually

Employee assistance program, available to the employee and all members of their household

Tuition benefits for employees and eligible family members

Access to athletic facilities

Excellent medical/dental benefits

Short/long-term disability benefits

Paid parental and maternity leave

Wellness Program Free on-campus parking

Free UTA passes for employees, spouses, and qualified dependents

Discounts at the BYU Store and for many events at BYUPay Grade: 55

Typical Starting Pay: $92,000 - $119,000

The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive…