Director of Sales and Marketing

Position Overview

Legacy Village of Provo is seeking an accomplished Director of Sales and Marketing to lead all sales, marketing, and outreach efforts for our senior living community. This role drives revenue and occupancy, manages the full sales lifecycle, strengthens professional referral relationships, and aligns with Western States & Legacy Retirement Communities' hospitality standards, fostering our Personal Touch Culture. The Director serves as a key member of the community leadership team and plays a critical role in positioning Legacy Village of Provo as a preferred senior living choice in the local market.

• Drive community revenue and occupancy by managing all aspects of the sales process from inquiry through move‑in
• Respond promptly to inbound inquiries via phone, email, web, and walk‑ins (within 24 hours or sooner when possible)
• Conduct in‑person and virtual tours and effectively close sales
• Maintain an active and healthy sales pipeline using the Sales Board
• Analyze sales data daily to forecast occupancy and develop weekly action plans
• Meet or exceed established revenue and occupancy goals

• Oversee daily use and accuracy of the Customer Relationship Management (CRM) system
• Ensure consistent documentation of inquiries, follow‑ups, deposits, move‑ins, move‑outs, and transfers
• Track referral activity and determine appropriate follow‑up strategies
• Provide weekly sales plan updates using the GROW template
• Ensure adherence to Legacy Sales Standards, including the 3n3 initiative, Friends and Family referrals, and time‑in‑sales‑zone expectations

• Partner with the Legacy marketing team to develop and execute marketing plans
• Support initiatives to increase brand visibility, community engagement, and Google reviews
• Provide content for social media and assist with creation of marketing collateral
• Ensure marketing materials align with brand standards and are properly stocked
• Assist with planning and execution of targeted marketing campaigns and community events

• Build and maintain purposeful relationships with professional referral partners and key influencers
• Participate in networking events, expos, health fairs, and professional associations
• Coordinate intentional outreach efforts to generate consistent referrals and move‑in activity
• Track appointments and outreach activity in the Marketing Health Board Leadership & Collaboration
• Supervise sales team members as applicable (e.g., Manager of Sales and Marketing, Move‑In Coordinator)
• Collaborate with community leadership and department heads to support sales objectives
• Coach and engage associates to support occupancy goals and a unified sales culture

• Assist the Executive Director with ensuring the community is consistently staged, market‑ready, and presentable
• Ensure compliance with move‑in documentation, company policies, and state licensing regulations
• Manage the sales and marketing budget within established guidelines
• Collaborate with leadership to develop and execute the annual Sales and Marketing Plan
• Monitor competitive market trends and report findings to leadership
• Maintain confidentiality of resident and company information at all times

• Proven ability to develop and execute strategic sales and marketing plans
• Strong verbal and written communication skills with the ability to present to diverse audiences
• Confident, relationship‑focused professional with excellent listening skills
• Strong organizational, time management, and independent work capabilities
• Ability to adapt quickly in a dynamic environment and manage shifting priorities
• Proficient in basic computer applications and CRM systems
• Team‑oriented leader who collaborates effectively across departments
• Demonstrated commitment to service excellence and continuous improvement

• Competitive salary of $55,000/year DOE
• Performance‑based incentives tied to occupancy and revenue goals
• Comprehensive benefits package, which includes:
  • Medical, dental, and vision insurance
  • 401(k) retirement plan
  • Paid time off
  • Ongoing training and professional development opportunities

Legacy Village of Provo is part of Western State & Legacy Retirement Communities, an organization committed to exceptional service, meaningful relationships, and operational excellence. This role offers the opportunity to make a measurable impact on the lives of seniors and their families while leading growth in a mission‑driven environment.

Join Legacy Village of Provo as our Director of Sales and Marketing and help guide families toward a place they are proud to call home. Salary: $55,000 per year.