Digital Marketing Specialist, Prospective Students

Digital Marketing Manager, Prospective Students

Help shape the future of BYU by connecting prospective students with meaningful opportunities.

Brigham Young University is seeking a creative, strategic, and data-driven Digital Marketing Manager to join our Enrollment Services Marketing & Communications team. In this role, you'll lead digital marketing initiatives that inspire prospective students to explore, apply, and enroll m managing social media and email campaigns to overseeing digital advertising and direct mail, you'll play a key role in helping students discover an education that prepares them to make a difference.

If you're passionate about storytelling, digital strategy, analytics, and creating campaigns that make an impact, we'd love to hear from you.

As the Digital Marketing Manager, you'll lead integrated marketing campaigns that engage prospective students throughout the recruitment, application, and enrollment journey.

Responsibilities include:

• Develop and manage digital marketing campaigns across email, social media, paid advertising, SMS, and other digital channels.
• Own and grow Admissions' social media presence by creating engaging content, managing publishing calendars, and interacting with prospective students.
• Design and execute recruitment-focused email and SMS campaigns using Salesforce Marketing Cloud and integrated tools.
• Lead planning and execution of prospective student direct mail campaigns, including welcome packages and print recruitment materials.
• Monitor campaign performance, analyze audience and engagement data, and use insights to optimize future campaigns and marketing strategies.
• Ensure all communications align with BYU brand standards, messaging, accessibility requirements, and university policies.
• Partner with Admissions, Enrollment Services, Church Educational System (CES) partners, campus departments, designers, and external vendors to deliver coordinated marketing initiatives.
• Stay current on emerging digital marketing trends, technologies, and best practices to enhance campaign effectiveness.

We're looking for someone who combines creativity with analytical thinking and enjoys collaborating across teams to deliver meaningful marketing experiences.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• Two years of experience in digital marketing, communications, or higher education marketing.
• Experience managing social media platforms, email marketing campaigns, and digital advertising.
• Strong written and verbal communication skills.
• Ability to develop compelling, audience-focused content aligned with established brand standards.
• Experience analyzing marketing performance metrics and translating data into actionable insights.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Experience using Canva or similar content creation tools.
• Salesforce Marketing Cloud Email Specialist Certification, or the ability to obtain certification within six months of hire.

Preferred Qualifications

• Master's degree in Marketing, Communications, or a related field.
• Experience in higher education marketing.
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Experience with HTML, AMPscript, or marketing personalization tools.

This position comes with fantastic benefits, including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family members
• Access to athletic facilities
• Excellent medical/dental benefits
• Short/long-term disability benefits
• Paid parental and maternity leave
• Wellness Program
• Free on-campus parking
• Free UTA passes for employees, spouses, and qualified dependents
• Discounts at the BYU Store and for many events at BYU

Pay Grade: 52

Typical Starting Pay: $65,500-$84,500

* Optional documentation to include: letter of recommendation and cover letter.

The actual compensation offered will take into consideration internal equity and may vary based on the candidate's job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.

Required Documents:

All Staff positions require a resume.

Refer to the Job Posting for any additional required documents.

Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Brigham Young…