Ecommerce & Promotions Specialist

Ecommerce & Promotions Specialist

Action Target has the creativity and drive to develop innovative new firearms training technology, the experience to properly apply that technology to solve today's training problems, and the dedication to provide the best ongoing service and support in the industry!

The Ecommerce & Promotions Specialist drives revenue growth through Action Target's online channel by owning the full lifecycle of direct-to-consumer and third-party marketplace revenue, with an active promotional strategy and a growing network of partner and affiliate relationships that extend the brand's reach and commercial impact. This role sits at the intersection of product content, digital marketing, and revenue-focused partnership development;

ensuring the ecommerce storefront is conversion-ready, campaigns are executed with precision, and every promotional opportunity is maximized through both AT-driven and industry-collaborative initiatives. The ideal candidate combines hands-on e-commerce promotional strategies, Amazon marketplace management, and affiliate platform experience with strong relationship instincts, comfort with data, and the organizational discipline to manage a catalog alongside an active promotional and partner calendar.

The ideal candidate is equally comfortable optimizing an Amazon PPC campaign and negotiating a co-branded partnership with a major manufacturer. Someone who brings hands-on marketplace expertise, a data-driven approach to promotions, strong relationship instincts, and the organizational discipline to manage multiple high-stakes revenue channels simultaneously.

Some of your day-to-day tasks:

• Amazon Marketplace Management – 45%
• Promotional Calendar & Campaign Execution – 35%
• Partner & Affiliate Marketing – 20%

To succeed in this role, candidates should possess a blend of educational background, professional experience, and soft skills that align with ecommerce management, Amazon marketplace operations, promotion coordination, promotional campaign execution, and partnership and affiliate marketing.

Personal Attributes and Work Style

• Self-starter with high integrity who takes ownership of outcomes and can operate effectively with minimal supervision in a fast-paced environment.

• Data-curious mindset; naturally drawn to performance metrics and motivated by measurable improvement across e-commerce, affiliate, and partner channels.

• Highly organized with strong follow-through; able to manage a promotional calendar, Amazon account operations, and affiliate program simultaneously without dropping details.

• Driven by channel growth and revenue recovery; energized by identifying what is underperforming and taking ownership of fixing it.

• Interest in or familiarity with the firearms, law enforcement, or range industry is a meaningful differentiator.

Education and Experience

• Minimum 3 to 5 years of experience in e-commerce management, Amazon marketplace management, digital marketing, or a promotions-focused marketing role.

• Proven, hands-on experience managing an Amazon Seller Central account with demonstrated revenue growth outcomes; this is a required qualification. Candidates without direct Amazon channel management experience will not be considered.

• Demonstrated experience with Amazon advertising campaign management including Sponsored Products, Sponsored Brands, and Sponsored Display; with measurable improvement in ACOS, TACOS, or revenue contribution.

• Demonstrated experience managing FBA operations including inventory forecasting, replenishment shipment creation, storage fee management, and IPI score maintenance.

• Demonstrated experience executing promotional campaigns; both internally driven and in collaboration with external partners, with measurable results.

• Prior experience building or managing an affiliate marketing program is strongly preferred.

Technical and Professional Skills

• Proficiency with Amazon Seller Central: listing creation and optimization, FBA shipment workflows, Brand Registry management, Account Health monitoring, case management, and Buy Box strategy.

• Proficiency with Amazon advertising including campaign structure, keyword research and…