Demand Marketer

Responsibilities

• Manage and optimize paid search campaigns across platforms including Google Ads, Microsoft Advertising, You Tube, Display, Discovery, and emerging paid channels.
• Partner closely with senior paid search team members on campaign strategy, testing initiatives, optimization opportunities, and performance analysis.
• Own day-to-day campaign execution including budget pacing, bid management, audience targeting, ad copy testing, landing page recommendations, and performance optimization.
• Analyze campaign performance and conversion data to improve lead generation, sales qualified lead (SAO) volume, pipeline contribution, and return on ad spend.
• Develop and execute structured testing strategies across creative assets, audiences, keywords, bidding models, and landing pages.
• Collaborate with marketing operations and analytics teams to improve attribution, tracking accuracy, reporting, and campaign measurement.
• Partner with creative, product marketing, and audience marketing teams to build cohesive campaigns aligned to business goals and target personas.
• Monitor industry trends, platform updates, and competitive insights to identify new growth opportunities and optimization strategies.
• Build presentations that communicate campaign performance, insights, and recommendations to stakeholders and leadership.
• Help identify scalable acquisition opportunities while maintaining efficiency and budget goals.
• Contribute to quarterly planning, forecasting, and channel strategy discussions within the broader demand generation organization.

• 2–4 years of experience managing B2B paid search performance marketing campaigns.
• Demonstrated success scaling paid acquisition programs while maintaining efficiency metrics such as CPA, ROAS, or pipeline ROI.
• Experience managing significant advertising budgets across Google Ads and Microsoft Advertising.
• Strong analytical skills with the ability to interpret large data sets and turn insights into actionable recommendations.
• Experience with conversion tracking, attribution, reporting, and marketing analytics tools.
• Advanced proficiency in Excel or Google Sheets, including data manipulation and reporting.
• Strong communication and collaboration skills with the ability to work cross-functionally across marketing and analytics teams.
• Ability to prioritize effectively and manage multiple campaigns and projects simultaneously.
• Comfortable operating in a fast-paced, high-growth environment with evolving priorities.
• Creative problem-solving mindset with a passion for experimentation and continuous learning.
• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field, or equivalent professional experience required.
• Google Ads or related digital advertising certifications preferred.