Digital Marketing Specialist, Prospective Students

Digital Marketing Manager, Prospective Students

Help shape the future of BYU by connecting prospective students with meaningful opportunities. Brigham Young University is seeking a creative, strategic, and data-driven Digital Marketing Manager to join our Enrollment Services Marketing & Communications team. In this role, you'll lead digital marketing initiatives that inspire prospective students to explore, apply, and enroll m managing social media and email campaigns to overseeing digital advertising and direct mail, you'll play a key role in helping students discover an education that prepares them to make a difference.

• Develop and manage digital marketing campaigns across email, social media, paid advertising, SMS, and other digital channels.
• Own and grow Admissions’ social media presence by creating engaging content, managing publishing calendars, and interacting with prospective students.
• Design and execute recruitment-focused email and SMS campaigns using Salesforce Marketing Cloud and integrated tools.
• Lead planning and execution of prospective student direct mail campaigns, including welcome packages and print recruitment materials.
• Monitor campaign performance, analyze audience and engagement data, and use insights to optimize future campaigns and marketing strategies.
• Ensure all communications align with BYU brand standards, messaging, accessibility requirements, and university policies.
• Partner with Admissions, Enrollment Services, Church Educational System (CES) partners, campus departments, designers, and external vendors to deliver coordinated marketing initiatives.
• Stay current on emerging digital marketing trends, technologies, and best practices to enhance campaign effectiveness.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• Two years of experience in digital marketing, communications, or higher education marketing.
• Experience managing social media platforms, email marketing campaigns, and digital advertising.
• Strong written and verbal communication skills.
• Ability to develop compelling, audience-focused content aligned with established brand standards.
• Experience analyzing marketing performance metrics and translating data into actionable insights.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Experience using Canva or similar content creation tools.
• Salesforce Marketing Cloud Email Specialist Certification, or the ability to obtain certification within six months of hire.

Preferred Qualifications:

• Master’s degree in Marketing, Communications, or a related field.
• Experience in higher education marketing.
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Experience with HTML, AMPscript, or marketing personalization tools.

Members of The Church of Jesus Christ of Latter‑day Saints must hold and be worthy to hold a current temple recommend.

Compensation: Pay Grade: 52. Typical Starting Pay: $65,500-$84,500 (may vary based on experience).

Benefits:

• 401(k) with BYU automatic contribution of 8% and additional 4% if employee contributes 5%.
• 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually.
• Employee assistance program.
• Tuition benefits for employees and eligible family members.
• Access to athletic facilities.
• Excellent medical/dental benefits.
• Short/long-term disability benefits.
• Paid parental and maternity leave.
• Wellness Program.
• Free on-campus parking.
• Free UTA passes for employees, spouses, and qualified dependents.
• Discounts at the BYU Store and for many events at BYU.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.