Social Media Manager

Job Details

• Hours: Approximately 20 hours/week
• Compensation: Starting at $17/hour
• Start Date: ASAP
• Location: Utah (Flexible/Hybrid)

Sora is the first hydration performance drink designed specifically for female athletes and their biology. Our mission is simple: create products built for women's bodies—not men's formulas with pink packaging. We believe female athletes deserve products specifically designed to help them perform, recover, and feel their best.

This isn't just about posting on Instagram. You’ll help define what Sora looks, sounds, and feels like online. As one of our founding team members, you’ll play a major role in shaping the voice and visual identity of one of the first sports nutrition companies built specifically for female athletes. If you love creating meaningful content, understand storytelling, and get excited about building brands that people genuinely connect with, we’d love to meet you.

• Develop and execute Sora's social media strategy across Instagram, Tik Tok, and other platforms.
• Create engaging short‑form video content that educates, entertains, and inspires.
• Film and edit content featuring athletes, products, founders, and educational topics.
• Build and maintain a cohesive, premium brand aesthetic across all social platforms.
• Grow and engage our community through meaningful storytelling and authentic content.
• Stay on top of social media trends while maintaining Sora's unique brand voice.
• Collaborate directly with the founders on product launches, campaigns, and creative direction.
• Design graphics and marketing assets using Canva and other creative tools.
• Help create paid advertising creatives for Meta and Tik Tok campaigns.
• Assist with running and optimizing Meta and Tik Tok ads (experience preferred but not required).
• Analyze content performance and continuously improve results based on insights.
• Brainstorm and execute new content ideas that help grow the Sora brand.

• Loves social media and genuinely understands what makes content perform.
• Knows how to tell stories—not just edit videos.
• Has an eye for branding, aesthetics, and visual design.
• Is creative, proactive, organized, and self‑motivated.
• Can take an idea and bring it to life with little direction.
• Is passionate about women's sports, health, fitness, and entrepreneurship.
• Enjoys working in a fast‑paced startup environment.
• Is excited to help build something from the ground up.
• Has experience creating high‑performing or viral content (preferred).
• Has experience with Cap Cut and Canva.
• Has experience using Meta Ads Manager or Tik Tok Ads (a plus, but not required).
• Experience growing social media accounts.
• Strong video editing skills.
• Strong copywriting skills.
• Comfortable filming content with an iPhone.
• Experience creating content for brands.
• Ability to manage multiple creative projects at once.

• Flexible schedule.
• Approximately 20 hours per week.
• Free Sora products.
• Work directly with the founders.
• Opportunity to help build a rapidly growing startup from the beginning.
• Creative freedom and ownership over the brand's social presence.
• Potential for increased responsibilities and full‑time opportunities as Sora grows.

• Growing Sora's social following with the right audience.
• Increasing engagement and community interaction.
• Creating content that people genuinely want to watch and share.
• Producing consistent, high‑quality content every week.
• Helping launch products and campaigns successfully.
• Building one of the most recognizable brands in women's sports nutrition.

Please send us:

• Your resume.
• Links to social media accounts you've managed or helped grow.
• Examples of content you've created (videos, graphics, campaigns, etc.).
• A brief note telling us why you're excited about Sora and why you'd be a great fit.
• If you’re excited about helping build a mission‑driven brand that’s changing the future of women's sports nutrition, we’d love to hear from you.