Product Marketing Manager

CAI Software builds digital work execution platforms and software solutions that help manufacturing businesses operate with greater clarity and control. Our people bring structure to complexity by replacing fragmented, paper-based processes with connected digital workflows that improve visibility, compliance, and decision-making in real industrial environments. With 45+ years of experience and a presence across 10+ countries, CAI combines deep industry understanding with practical technology.

Our teams work across 15 core industries and support 5,000+ customers, guided by sound judgment, long-term thinking, and outcomes that endure.

CAI Business Units and the Markets We Serve

CAI Software is organized into three business units - Graphic Communications, Process Manufacturing, and Discrete Manufacturing – aligned to the markets we serve. This structure allows our teams to stay close to customer needs while operating with the scale and support of a global software company.

This role is part of our Graphic Communications business unit, which serves the global print and packaging industry with ERP and production software designed for commercial printers, packaging manufacturers, promotional and transactional print providers, sign and display manufacturers, and in-plant print operations. Our solutions help customers manage complex production environments, improve operational visibility, and deliver high-quality products efficiently and profitably.

About the Role

CAI Software is seeking a strategic and results-driven Product Marketing Manager to drive awareness, adoption, and revenue growth for our industry-leading Print Productivity Suites and workflow automation solutions. This role is critical in ensuring that our leading print productivity and management software solutions, are effectively positioned in the market.

As part of the product marketing team, you will develop compelling product messaging, execute go-to-market strategies, and support sales enablement efforts to ensure our solutions help customers automate workflows, reduce waste, and improve profitability in the print industry.

You will collaborate closely with product management, sales, and customer success to translate technical capabilities into clear, value-driven marketing initiatives. Your expertise will help differentiate Print ePS’s modular and scalable solutions from competitors and drive demand among commercial, packaging, and specialty print businesses.

What You’ll Do

• Go-to-Market Strategy– Develop and execute product positioning, messaging, and launch strategies for CAI Software – Graphic Communications’ Productivity Suites and integrated workflow solutions.
• Sales Enablement– Create battle cards, presentations, and training materials to equip the sales team with compelling narratives about our solutions’ benefits.
• Market Research– Analyze customer needs, competitive trends, and industry insights to refine marketing strategies.
• Content Development– Develop thought leadership content, including whitepapers, blogs, case studies, and demo videos, that highlight how Graphic Communications solutions optimize print operations.
• Demand Generation– Collaborate with the marketing team to drive lead generation for core MIS platforms and productivity solutions.
• Customer Journey Optimization– Align marketing efforts with the print buyer's journey, ensuring Graphic Communications messaging is effective from awareness to conversion.
• Cross-Functional Collaboration– Work closely with product management, sales, and the channel team to align marketing initiatives with business goals.
• Channel Partner Marketing Support
  – Develop co-marketing initiatives, promotional materials, and enablement programs to help channel partners successfully market and sell Graphic Communications.
• Performance Tracking– Measure and analyze campaign effectiveness, making data-driven recommendations for continuous improvement.

What We’re Looking For

• 4+ years of experience in B2B product marketing, SaaS, or print industry technology
• Bachelor’s degree in marketing, Business, Communications, or equivalent work experience
• Knowledge of Print MIS, web-to-print, workflow automation, and…